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Strategic Insights from the Leaders in Mobile Innovation

NOV 18, 2014

What We're Reading: Recent Mobile Travel Trends

Expertise

If you follow Usablenet on Twitter (if not, you can here: @Usablenet), you'll have seen that we've been sharing mobile insights and statistics on the travel industry as the holiday season quickly approaches. Today, we wanted to flesh a few of those ideas out with some additional analysis.

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NOV 13, 2014

No Silver Bullets for Mobile Performance

Expertise

It used to be that a company's mobile website was just another way that customers were able to interact with them. Increasingly, the mobile website is the primary touchpoint for consumers. Brands must make sure they are putting their best foot forward when it comes to mobile performance. Site load time continues to be one of the crucibles for business on mobile: most consumers expecting a load time of less than 2 seconds. The bottom line is that brands must maximize usability and maximize speed. However, there’s just no silver bullet for top mobile performance.

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NOV 3, 2014

Mobile Marketer How Aeropostale and Asos are getting mobile right with millennials

News

Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience that appreciates quality. While many brands are now considering the millennial generation, they still lack in efforts aiming to include themselves in every aspect of these consumers’ lives and are still focused on traditional, deal-oriented marketing. Transforming a brand into a provider of wholesome lifestyle content can turn millennial consumers into loyal customers.

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OCT 27, 2014

Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile

Expertise

The speed of mobile adoption and ever-rising customer expectations, driven by technology are changing the way brands compete today. Mobile has become consumer’s preferred medium for interactions with brands, from customer service to shopping to social sharing and beyond. Mobile’s proximity to consumers, along with its potential to deliver experiences tailored to their needs and preferences, mean that basic, utilitarian mobile experiences are no longer enough. Brands must make the shift to user-centered design and highly optimized experiences that enhance customer engagement and encourage frequent interactions. In a recent interview with Skift, David Kong, CEO of Best Western International, identified connecting with multi-tasking guests effectively on mobile as part of a winning formula for the Best Western brand.

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OCT 10, 2014

Two Strategies for Success This Holiday Shopping Season

Expertise

The number one way to be successful this holiday season will be to execute an effective mobile strategy.  As technology continues to develop, mobile encompasses more components than just a mobile website.  Mobile encompasses smartphones, tablets, apps, and possibly kiosks.  With so much content being spread across all these channels, differentiation is key.  Two strategies for success this holiday season include personalizing content to fit the consumer’s needs, and using in-store digital technology.

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OCT 9, 2014

Mobile Utility Week Conference: Key Takeaways

Expertise

The value for utilities in optimizing their customers’ mobile interactions is clear. 54% of smartphone owners access utility information on their utility’s website, and J.D. Power said it best when they noted that “the lack of an optimized mobile solution is a missed opportunity to service customers.” Key takeaways from this year’s Mobile Utility Week conference include tips, examples and trends for mobile optimization for utilities.

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OCT 7, 2014

#BestUX: embrace context, simplicity, consistency and aesthetic integrity

Expertise

In a world where first impressions mean everything and one in five millennials will only wait two seconds for a mobile site to load, it’s more important than ever that brands fine-tune their user experience and provide seamless, delightful experiences. When a bad experience can mean a lost sale and a delightful experience can make a lifelong customer, so much depends on the UX of mobile web. In our latest webinar, Adrian Green, Global Director of UX at Usablenet, shared four pivotal UX principles for designers crafting mobile experiences with an aim towards providing a pleasurable user experience: understanding of context of use, the need for simplicity, the need for consistency and the importance of aesthetic integrity.

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SEP 26, 2014

Four Principles that Guide Design for Mobile Experiences: #BestUX Webinar Part II

Expertise

A bad or inconsistent UX can turn off a user immediately, while a satisfying UX experience can create a lifelong customer. However, we should not be satisfied with just satisfying - companies should strive to delight the user with their UX experience. That ability to delight and deliver features users didn't know they wanted will ultimately be the key differentiator in a mobile experience. 

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SEP 18, 2014

For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience

Expertise

As consumers increasingly turn to smartphones as their preferred medium for interaction, service providers are expected to offer users seamless mobile experiences with quick access to information and account services. While revamping a mobile presence seems like a tall order, there are many low effort ways utilities can enhance user experiences, encouraging repeat visits and higher power scores.

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AUG 4, 2014

Five Best Practices for B2B Mobile Commerce

Expertise

As mobile devices increasingly become the go-to source for everything, from social interactions to shopping decisions, it’s no surprise that brands are increasingly focusing their efforts on building successful mobile strategies. As we mentioned in our piece published by Internet Retailer, “Companies are under tremendous pressure to reach customers with effective mobile experiences that emphasize speed, transaction capability, and usability.”

With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future in order to remain viable in a competitive digital environment.



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JUL 30, 2014

Google’s Mobile Usability Study: What You Need to Know

Expertise

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.

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JUL 25, 2014

6 Key Takeaways from Google I/O

Expertise

The quality of presenters and topics at Google I/O is the highest I have ever seen at a business conference. Having attended most of the big conferences, including those hosted by Microsoft and Gartner, I found the technical depth at Google I/O to be mind boggling. This conference was different from others in intensity and in its pure content, which offered insight and value you simply can’t afford to ignore. Among all the rich and valuable content at Google I/O, some major announcements in particular struck me. Any one of the products announced could inform your mobile strategy, but six of them stood out as some of the key takeaways of the conference as a whole.

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JUL 18, 2014

Webinar: Customer Experience Strategies to Win in a Digital World

Expertise

Customer Experience is an oft-overlooked source of competitive advantage. Increasingly, empowered buyers have come to expect certain levels of service and support from the brands they frequent. Businesses that register this and scale with customer-centricity in mind will naturally develop a competitive advantage both within and beyond the brand’s industry.

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JUL 11, 2014

How Mobile Informs Travel Decision-Making

Expertise

For both leisure and business, the modern traveler stays plugged in. If we break the entire travel experience down into three phases—pre-travel, during, and post-travel—there is one common denominator that ensures the ease of travel: online mobility. The traveler is, by definition, mobile. Throughout the actual journey mobile devices are the most accommodating for navigation, check-ins, communication, and local information. Native smartphone capabilities allow for personalization and practicality during the customers journey, unparalleled by any other type of device.

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JUL 10, 2014

Is Your Mobile Site Up to Speed?

Expertise

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.

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