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MAY 26, 2015

Usablenet at CS Week: Utilities and the Power of Mobile

Expertise

CS Week is a major event for the utility industry, where each year utility companies gather with technology experts to learn about best practices for customer engagement and marketing strategies. Usablenet Regional Director Chris Werely was in attendance, talking with Utilities industry representatives about the impact of mobile technology can have for customer service in their industry. http://knowledgecenter.usablenet.com/webinar3a-making-mobile-work-for-utilities

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APR 23, 2015

Dress Barn Successfully Launches Fresh, New Brand on Mobile

Expertise

Dress Barn has been widely recognized as a brand that offers affordable, wear-to-work dresses and clothing to women since 1962.  But as a brand grows, so do their ambitions.  Recently, Dress Barn looked to extend their brand to a wider, younger audience in order to attract new customers and market share.  Built on the belief that every dress has a story, Dress Barn collaborated with a group of four designers to launch the extension of their brand, Dressbar.  Dressbar was built not only to reach a wider audience, but also they aimed to bring a fresh style and a new level of access to current Dress Barn loyalists. Dress Barn looked to their designers to bring their own distinct style and expertise to their pieces to ensure they were offering a great dress, but keeping true to the Dress Barn name and offering affordable prices.



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APR 15, 2015

A Visual Journey on Mobile and Beyond: Pink Jeep Tours

Expertise

Pink Jeep Tours is a popular travel brand, providing Jeep Tours throughout Arizona and Las Vegas since 1958.  As the oldest continuously operating Jeep Tour Company in the United States, Pink Jeep wanted to extend the brand across all screens and build a mobile presence to complement their existing presence.

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APR 7, 2015

Understanding Traveler Emotions May be the Key to Meeting Expectations Across the Travel Journey

Expertise

Within the travel industry, mobile continues along a steady growth trajectory. Since 2013, there has been a 50% increase in mobile use for business and leisure travelers alike. With this spike in mobile usage come user expectations for the experiences offered by brands on mobile. Usablenet’s Travel eBook delves into the diverse emotional states of travelers across the travel experience, and offers tips on how to meet the complex needs of mobile users. Based on our research, travelers have various expectations throughout their journey which impact their experience.

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MAR 27, 2015

Mobile Customer Service: Reducing the Cost of Better Experiences

Expertise

The growth and adoption of mobile technology has dramatically reshaped the face of customer service. A 1-800 number alone will no longer suffice - in order to maintain great relationships with consumers, brands must offer comprehensive, always-on support to address any questions or concerns as they arise -- no matter what channel the customer chooses to engage.

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MAR 26, 2015

Subpar Mobile Experiences Deter Otherwise Willing Users

Expertise

You’re familiar with the saying: you can lead a horse to water, but you can’t make them drink. Customers are certainly ready and willing to perform important tasks on mobile, but are you ready to meet their expectations?

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MAR 25, 2015

Mobile Government UK Recap

News

I had the great fortune to attend the in London last week. It was really exciting to see how UK government agencies were embracing mobility and particularly how much they were thinking about mobility for the enterprise. It seems nearly everyone now recognizes that they need to provide mobile experiences for their consumers or clients. Smart enterprises are starting to give employees’ the same consideration. After all, if a properly designed mobile experience helps your consumers complete their interactions with you, doesn’t it appear obvious that your employees could be more productive it you could break the chains that tie them to laptops and desktops?

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MAR 24, 2015

Mobile Performance: A Trillion Dollar Opportunity

Products

Mobile Performance

You wouldn’t turn down a trillion dollars, would you? By outperforming competitors, brands across industries can gain additional revenue fairly seamlessly. In fact, two-thirds of customers switch brands or service providers due to poor service, poor digital interactions or unmet expectations. In the US, this switch-over leaves $1.6 trillion up for grabs. To retain current customer and attract new audiences, brands must understand that each digital customer has unique UX preferences and that revenue hinges on exceeding their specific needs

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MAR 24, 2015

Masterclass Roundup: Simple Ways to Design for Traveler Emotions

Expertise

Most brands realize that speed and performance greatly impact a traveler’s mobile experience. But while it’s important to design for usability, brands should also take audience’s emotions into consideration. To create mobile experiences that really speak to consumers and exceed their needs, it’s essential to consider how travelers feel at each stage of their mobile journey. For example, encouraging users to share pictures from their vacation can help to enhance brand loyalty during the post-trip phase.

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MAR 24, 2015

Mobile Performance: A Trillion Dollar Opportunity

News

You wouldn’t turn down a trillion dollars, would you? By outperforming competitors, brands across industries can gain additional revenue fairly seamlessly. In fact, two-thirds of customers switch brands or service providers due to poor service, poor digital interactions or unmet expectations. In the US, this switch-over leaves $1.6 trillion up for grabs-- a 26% increase since 2010. To retain current customer and attract new audiences, brands must understand that each digital customer has unique UX preferences and that revenue hinges on exceeding their specific needs.

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MAR 16, 2015

Usablenet awarded a place on the Crown Commercial Service agreement

News

We are pleased to announce that Usablenet has been awarded a place on the Crown Commercial Service (CCS) agreement for 2015, for the provision of mobile services to public sector organizations based in the UK. This agreement is fully EU compliant and provides public sector organizations easy access to Usablenet’s mobile services, saving them the time and money associated with finding a mobile partner and getting access to world-class UX expertise.  Usablenet’s experience in the UK public sector includes brands like Royal Mail and Severn Trent.



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MAR 13, 2015

To no one’s surprise, mobile is a major aspect of “The Digital Economy”

Expertise

“Personal computers might have heralded the rise of the digital economy, but it is mobile devices – principally smartphones – that have sent it into another dimension, helping to embed technology into almost every aspect of our lives.”

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MAR 13, 2015

Multi-screen Success Remains the Missing Piece of Brands’ Mobile Efforts

Expertise

Today, mobile has penetrated every industry and become an essential part of users’ lives worldwide. Mobile is influencing everything from entertainment to research and shopping, making it a key touchpoint for brands across industries. Smartphone usage in particular is expected to soar above 2 billion users in 2015, while the average smartphone user checks their phone up to 221 times per day. Thus, reaching users on mobile creates the opportunity for brands to engage with their customer base hundreds of times a day. 

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MAR 6, 2015

Usablenet to Present UX Best Practices, User Trends for Enterprise at Mobile Government Summit

News

The average consumer now spends more than 3 hours a day engaged with content on mobile, with much of this time spent within apps. Many brands have taken note and prioritized apps and mobile websites to provide strong customer service and stellar experiences. However, most companies have been slow to embrace the value of mobile for their own workforces.

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MAR 3, 2015

A Look at the State of Mobile in 2015

Expertise

With mobile adoption growing and mobile sales making up larger portions of retail revenue year-over-year, it is clear that mobile is disrupting how users behave in personal and transactional settings. The vast majority of consumers today own a smartphone and carry it at all times, relying on their mobile devices for everything from personal entertainment to online shopping. Usablenet’s newest infographic, “The State of Mobile in 2015,” highlights the behaviors and trends present among today’s mobile users. 

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