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OCT 9, 2015

My Shop.org Panel Experience

News

It was my first time in Philadelphia, but not my first time participating in Shop.org. And I was excited.  This year, I was a panel member with two other User Experience (UX) experts who all ended up being lovely as well as very knowledgeable. And so I was looking forward to a lot of things last Tuesday 6th October. If you weren’t able to attend, then I’m afraid you missed out on a great panel discussion! But luckily for you, I have revisited some of the more interesting topics that came up last Tuesday.

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SEP 29, 2015

How Travellers Use Mobile When Shopping for their Holiday

Expertise

As mobile becomes the first point of contact for travellers, we see changing behaviours in how travellers shop for trips. Over the years, the role of travel agents has decreased and most people now do holiday research by themselves.

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SEP 24, 2015

The Perfect Balance of Making Utilities Mobile

Expertise

There are some things in life that are boring and compulsory. Utilities fall into category.  Using Utilities mobile sites should be simple, quick and efficient for everyday use, but it also needs to be functional, operational and advantageous over using the desktop site for more complex tasks.  Nearly one third of consumers expect increased functionality on mobile channels, leaving opportunity for utility providers to use mobile as a value driver.

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SEP 15, 2015

Reconsidering the Value of Responsive Design

Expertise

Responsive Web Design has seen tremendous growth in popularity and adoption among brands. Across industries, brands are challenged to meet and exceed mobile user expectations within existing internal resources and budget. In recent years, RWD has become increasingly attractive to brands because it is seen as an effective solution to ensure channel consistency. While RWD is a very valid web design solution, it is one of many, and is not always the right choice for every brand. A key issue is site performance, which affects impatient mobile users even more than those on desktop.

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AUG 20, 2015

Euroffice Mobile Website Launch: Bringing a B2B Product Experience to Mobile

Expertise

Following significant growth in mobile traffic and engagement, UK-based online stationary brand Euroffice has expanded their digital strategy to encompass mobile. Partnering with Usablenet, Euroffice launched an innovative and feature-packed mobile site available across iOS and Android that is consistent with their existing desktop experience. Meeting the needs of mobile consumers while recognizing the importance of site performance and UX, Euroffice is positioning itself as a market leader in mobile.

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AUG 12, 2015

Assistive Technology. Why Bother?

Expertise

Over 1 billion people in the world have some form of disability. This equates to 15% of the world’s population. And what’s more, from this number, between 110-190 million people find that this significantly impacts their ability to function. Walking to the shops, tying up shoelaces, booking trips or shopping online. These are simple activities that able-bodied people take for granted.

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JUL 21, 2015

Exceptional Apps: How to Best Optimize Your Mobile App Strategy

Expertise

As mobile usage continues to flourish, influencing $970 billion of in-store sales and accounting for 50% of travel bookings among millennials, it’s essential for brands to further refine their mobile strategy to incorporate distinct mobile web and app experiences. Complementary to the mobile web, apps allow brands to further augment their customer experience and provide customers with a more personal means of booking, discovery, the ability to transact, and more. In fact, 18% of the top 500 retailers in the UK and over 50% in the US offer customers a transactional app. With half of mobile users turning to apps to make purchasing decisions, brands must take the time to study consumer needs and create app experiences that directly cater to customer needs. But before launching your next big app, there are some key points to keep in mind.

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JUL 20, 2015

Disruption in Sight for Postal Services and Beyond

Expertise

The postal services industry has been largely tested by new mobile technology and the impact it’s had on consumer expectations. As an industry that’s been deeply reliant on traditional practices, current digital demands are pushing postal providers out of their comfort zone. It’s clear that current technological advancements have been steadily disrupting postal services, but no industry can remain complacent.

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JUL 9, 2015

The 2015 Communicator Awards

Expertise

Winners for Mobile Excellence have been announced for 2015, including global Usablenet clients: leading retailers across the US and UK.

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JUL 8, 2015

CMOs: The Questions You Need to Ask Yourself Before Building a Mobile App

Expertise

Don’t run before you’ve learned to walk. Mobile websites, when properly built and maintained, can be very effective tools for for engaging mobile users. A strong responsive website has its advantages: 67% of mobile users are more likely to make a purchase via website (compared to app). The data gleaned from a good responsive mobile website can be invaluable. The way your users interact with your website should inform the next steps of your mobile strategy.

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JUN 16, 2015

Usablenet at Gartner's Application Architecture, Development & Integration Summit (AADI)

Expertise

I recently had the opportunity to attend the Gartner Application Architecture, Development & Integration Summit (AADI) in London. This was my first trip to the UK and I was excited to see the city but also excited to speak with technology leaders about innovative application development solutions and ideas. I was looking forward to hearing different viewpoints about app integration platforms and development methodologies at this conference.

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JUN 9, 2015

Mobilegeddon - Tempest in a Swimming Pool

Expertise

Like many hyped tech problems, Mobilegeddon was more media frenzy than disaster. Mobilegeddon was a name given to the search ranking change Google announced on March 21st. For the first time Google was very detailed in the specifications for the impact of its new search algorithm.  If you did not have a “mobile friendly” site, your search rankings were going to be detrimentally affected. Google enforced the significance of the change by offering a “mobile-friendly” tester with explicit instructions on how to pass the test.

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MAY 26, 2015

Usablenet at CS Week: Utilities and the Power of Mobile

Expertise

CS Week is a major event for the utility industry, where each year utility companies gather with technology experts to learn about best practices for customer engagement and marketing strategies. Usablenet Regional Director Chris Werely was in attendance, talking with Utilities industry representatives about the impact of mobile technology can have for customer service in their industry. http://knowledgecenter.usablenet.com/webinar3a-making-mobile-work-for-utilities

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APR 23, 2015

Dress Barn Successfully Launches Fresh, New Brand on Mobile

Expertise

Dress Barn has been widely recognized as a brand that offers affordable, wear-to-work dresses and clothing to women since 1962.  But as a brand grows, so do their ambitions.  Recently, Dress Barn looked to extend their brand to a wider, younger audience in order to attract new customers and market share.  Built on the belief that every dress has a story, Dress Barn collaborated with a group of four designers to launch the extension of their brand, Dressbar.  Dressbar was built not only to reach a wider audience, but also they aimed to bring a fresh style and a new level of access to current Dress Barn loyalists. Dress Barn looked to their designers to bring their own distinct style and expertise to their pieces to ensure they were offering a great dress, but keeping true to the Dress Barn name and offering affordable prices.



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APR 15, 2015

A Visual Journey on Mobile and Beyond: Pink Jeep Tours

Expertise

Pink Jeep Tours is a popular travel brand, providing Jeep Tours throughout Arizona and Las Vegas since 1958.  As the oldest continuously operating Jeep Tour Company in the United States, Pink Jeep wanted to extend the brand across all screens and build a mobile presence to complement their existing presence.

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