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MAR 3, 2015

A Look at the State of Mobile in 2015

Expertise

With mobile adoption growing and mobile sales making up larger portions of retail revenue year-over-year, it is clear that mobile is disrupting how users behave in personal and transactional settings. The vast majority of consumers today own a smartphone and carry it at all times, relying on their mobile devices for everything from personal entertainment to online shopping. Usablenet’s newest infographic, “The State of Mobile in 2015,” highlights the behaviors and trends present among today’s mobile users. 

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MAR 3, 2015

For Travelers, Is Mobile a Passport or a Roadblock?

Expertise

Nobody travels without their smartphone, but to what extent do mobile sites make it possible for travelers to confidently use their devices when researching their trips, booking their flights and accommodations, traveling to their destinations, enjoying their trip, and sharing the experience after they return home? According to research that Usablenet conducted with travelers in the US and the UK, the answer varies at every stage of the travel experience.

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FEB 24, 2015

Mobile in Financial Services: Still Lacking but Heading in the Right Direction

Expertise

As mobile becomes more central to how consumers connect with brands, financial services companies need to do more to reach customers and personalize the digital experience. Legal and compliance issues hinder financial service providers from leveraging channels like social media, a significant touchpoint in customer engagement. Leading Financial Services brands are executing digital strategies to engage customers.

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FEB 12, 2015

Why FedEx put Mobile at the Heart of its Marketing

Expertise

FedEx’s Raj Subramaniam, EVP Global Marketing and Communications, was recently featured in a Q&A by the Economist Group, speaking on the challenges of mobile marketing and the importance of the mobile customer experience.

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JAN 30, 2015

How to Ask for Performance as a Requirement

Expertise

Every marketer or product owner knows the challenge of increasing conversion, order value or channel revenue across any or all digital properties. Accomplishing the goal of driving the right metrics up, and eliminating the causes of poor experiences that lead to bounce rates or cart abandonments often require a spectrum to actions and interventions. A UI/UX refresh, a rebranding program, or even re-platforming to the latest technology may all be part of the solution set to be considered. Look first to your current performance statistics.

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JAN 21, 2015

3 Lessons for Mobile Business Success

Expertise

Nine years ago, I first used a web application to send money to my mother overseas. From San Francisco, I was able to select an amount and destination in a few clicks of the mouse, and in two hours my mother had cash delivered to her door in Kingston, Jamaica. At the time, this was technologically amazing and the pinnacle of convenience, and it is part of the reason I joined Xoom shortly after. Today, I can complete this process in seconds with a few swipes of my mobile phone or tablet while on my walk to work or in line for coffee. Business today has truly gone mobile, and digitally savvy consumers expect to be able to accomplish any online task smoothly and instantaneously from their mobile device.

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JAN 2, 2015

How Mobile Is Changing Travel Demands

Expertise

Travel and tourism is a trillion dollar industry that is continuing to grow and change. The largest change we have seen is the shift to mobile. Since mobile has become an everyday necessity, it is altering the way people travel. From researching and booking, to the actual traveling itself, travelers now expect everything to be mobile friendly. This is transforming the way brands need to interact with travelers in order to meet their needs.

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NOV 18, 2014

What We're Reading: Recent Mobile Travel Trends

Expertise

If you follow Usablenet on Twitter (if not, you can here: @Usablenet), you'll have seen that we've been sharing mobile insights and statistics on the travel industry as the holiday season quickly approaches. Today, we wanted to flesh a few of those ideas out with some additional analysis.

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NOV 13, 2014

No Silver Bullets for Mobile Performance

Expertise

It used to be that a company's mobile website was just another way that customers were able to interact with them. Increasingly, the mobile website is the primary touchpoint for consumers. Brands must make sure they are putting their best foot forward when it comes to mobile performance. Site load time continues to be one of the crucibles for business on mobile: most consumers expecting a load time of less than 2 seconds. The bottom line is that brands must maximize usability and maximize speed. However, there’s just no silver bullet for top mobile performance.

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NOV 3, 2014

Mobile Marketer How Aeropostale and Asos are getting mobile right with millennials

News

Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience that appreciates quality. While many brands are now considering the millennial generation, they still lack in efforts aiming to include themselves in every aspect of these consumers’ lives and are still focused on traditional, deal-oriented marketing. Transforming a brand into a provider of wholesome lifestyle content can turn millennial consumers into loyal customers.

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OCT 27, 2014

Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile

Expertise

The speed of mobile adoption and ever-rising customer expectations, driven by technology are changing the way brands compete today. Mobile has become consumer’s preferred medium for interactions with brands, from customer service to shopping to social sharing and beyond. Mobile’s proximity to consumers, along with its potential to deliver experiences tailored to their needs and preferences, mean that basic, utilitarian mobile experiences are no longer enough. Brands must make the shift to user-centered design and highly optimized experiences that enhance customer engagement and encourage frequent interactions. In a recent interview with Skift, David Kong, CEO of Best Western International, identified connecting with multi-tasking guests effectively on mobile as part of a winning formula for the Best Western brand.

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OCT 10, 2014

Two Strategies for Success This Holiday Shopping Season

Expertise

The number one way to be successful this holiday season will be to execute an effective mobile strategy.  As technology continues to develop, mobile encompasses more components than just a mobile website.  Mobile encompasses smartphones, tablets, apps, and possibly kiosks.  With so much content being spread across all these channels, differentiation is key.  Two strategies for success this holiday season include personalizing content to fit the consumer’s needs, and using in-store digital technology.

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OCT 9, 2014

Mobile Utility Week Conference: Key Takeaways

Expertise

The value for utilities in optimizing their customers’ mobile interactions is clear. 54% of smartphone owners access utility information on their utility’s website, and J.D. Power said it best when they noted that “the lack of an optimized mobile solution is a missed opportunity to service customers.” Key takeaways from this year’s Mobile Utility Week conference include tips, examples and trends for mobile optimization for utilities.

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OCT 7, 2014

#BestUX: embrace context, simplicity, consistency and aesthetic integrity

Expertise

In a world where first impressions mean everything and one in five millennials will only wait two seconds for a mobile site to load, it’s more important than ever that brands fine-tune their user experience and provide seamless, delightful experiences. When a bad experience can mean a lost sale and a delightful experience can make a lifelong customer, so much depends on the UX of mobile web. In our latest webinar, Adrian Green, Global Director of UX at Usablenet, shared four pivotal UX principles for designers crafting mobile experiences with an aim towards providing a pleasurable user experience: understanding of context of use, the need for simplicity, the need for consistency and the importance of aesthetic integrity.

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SEP 26, 2014

4 Principles that Guide Design for Mobile Experiences: #BestUX Webinar Part 2

Expertise

A bad or inconsistent UX can turn off a user immediately, while a satisfying UX experience can create a lifelong customer. However, we should not be satisfied with just satisfying - companies should strive to delight the user with their UX experience. That ability to delight and deliver features users didn't know they wanted will ultimately be the key differentiator in a mobile experience. 

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