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MAR 26, 2015

Subpar Mobile Experiences Deter Otherwise Willing Users

Expertise

You’re familiar with the saying: you can lead a horse to water, but you can’t make them drink. Customers are certainly ready and willing to perform important tasks on mobile, but are you ready to meet their expectations?

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MAR 25, 2015

Mobile Government UK Recap

News

I had the great fortune to attend the Mobile Government Summit for 2015 in London last week. It was really exciting to see how UK government agencies were embracing mobility and particularly how much they were thinking about mobility for the enterprise. It seems nearly everyone now recognizes that they need to provide mobile experiences for their consumers or clients. Smart enterprises are starting to give employees’ the same consideration. After all, if a properly designed mobile experience helps your consumers complete their interactions with you, doesn’t it appear obvious that your employees could be more productive it you could break the chains that tie them to laptops and desktops?



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MAR 24, 2015

Masterclass Roundup: Simple Ways to Design for Traveler Emotions

Expertise

Most brands realize that speed and performance greatly impact a traveler’s mobile experience. But while it’s important to design for usability, brands should also take audience’s emotions into consideration. To create mobile experiences that really speak to consumers and exceed their needs, it’s essential to consider how travelers feel at each stage of their mobile journey. For example, encouraging users to share pictures from their vacation can help to enhance brand loyalty during the post-trip phase.

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MAR 24, 2015

Mobile Performance: A Trillion Dollar Opportunity

News

You wouldn’t turn down a trillion dollars, would you? By outperforming competitors, brands across industries can gain additional revenue fairly seamlessly. In fact, two-thirds of customers switch brands or service providers due to poor service, poor digital interactions or unmet expectations. In the US, this switch-over leaves $1.6 trillion up for grabs-- a 26% increase since 2010. To retain current customer and attract new audiences, brands must understand that each digital customer has unique UX preferences and that revenue hinges on exceeding their specific needs.

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MAR 16, 2015

Usablenet awarded a place on the Crown Commercial Service agreement

News

We are pleased to announce that Usablenet has been awarded a place on the Crown Commercial Service (CCS) agreement for 2015, for the provision of mobile services to public sector organizations based in the UK. This agreement is fully EU compliant and provides public sector organizations easy access to Usablenet’s mobile services, saving them the time and money associated with finding a mobile partner and getting access to world-class UX expertise.  Usablenet’s experience in the UK public sector includes brands like Royal Mail and Severn Trent.



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MAR 13, 2015

To no one’s surprise, mobile is a major aspect of “The Digital Economy”

Expertise

“Personal computers might have heralded the rise of the digital economy, but it is mobile devices – principally smartphones – that have sent it into another dimension, helping to embed technology into almost every aspect of our lives.”

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MAR 13, 2015

Multi-screen Success Remains the Missing Piece of Brands’ Mobile Efforts

Expertise

Today, mobile has penetrated every industry and become an essential part of users’ lives worldwide. Mobile is influencing everything from entertainment to research and shopping, making it a key touchpoint for brands across industries. Smartphone usage in particular is expected to soar above 2 billion users in 2015, while the average smartphone user checks their phone up to 221 times per day. Thus, reaching users on mobile creates the opportunity for brands to engage with their customer base hundreds of times a day. 

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MAR 6, 2015

Usablenet to Present UX Best Practices, User Trends for Enterprise at Mobile Government Summit

News

The average consumer now spends more than 3 hours a day engaged with content on mobile, with much of this time spent within apps. Many brands have taken note and prioritized apps and mobile websites to provide strong customer service and stellar experiences. However, most companies have been slow to embrace the value of mobile for their own workforces.

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MAR 3, 2015

A Look at the State of Mobile in 2015

Expertise

With mobile adoption growing and mobile sales making up larger portions of retail revenue year-over-year, it is clear that mobile is disrupting how users behave in personal and transactional settings. The vast majority of consumers today own a smartphone and carry it at all times, relying on their mobile devices for everything from personal entertainment to online shopping. Usablenet’s newest infographic, “The State of Mobile in 2015,” highlights the behaviors and trends present among today’s mobile users. 

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MAR 3, 2015

For Travelers, Is Mobile a Passport or a Roadblock?

Expertise

Nobody travels without their smartphone, but to what extent do mobile sites make it possible for travelers to confidently use their devices when researching their trips, booking their flights and accommodations, traveling to their destinations, enjoying their trip, and sharing the experience after they return home? According to research that Usablenet conducted with travelers in the US and the UK, the answer varies at every stage of the travel experience.

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FEB 24, 2015

Mobile in Financial Services: Still Lacking but Heading in the Right Direction

Expertise

As mobile becomes more central to how consumers connect with brands, financial services companies need to do more to reach customers and personalize the digital experience. Legal and compliance issues hinder financial service providers from leveraging channels like social media, a significant touchpoint in customer engagement. Leading Financial Services brands are executing digital strategies to engage customers.

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FEB 12, 2015

Why FedEx put Mobile at the Heart of its Marketing

Expertise

FedEx’s Raj Subramaniam, EVP Global Marketing and Communications, was recently featured in a Q&A by the Economist Group, speaking on the challenges of mobile marketing and the importance of the mobile customer experience.

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JAN 30, 2015

How to Ask for Performance as a Requirement

Expertise

Every marketer or product owner knows the challenge of increasing conversion, order value or channel revenue across any or all digital properties. Accomplishing the goal of driving the right metrics up, and eliminating the causes of poor experiences that lead to bounce rates or cart abandonments often require a spectrum to actions and interventions. A UI/UX refresh, a rebranding program, or even re-platforming to the latest technology may all be part of the solution set to be considered. Look first to your current performance statistics.

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JAN 21, 2015

3 Lessons for Mobile Business Success

Expertise

Nine years ago, I first used a web application to send money to my mother overseas. From San Francisco, I was able to select an amount and destination in a few clicks of the mouse, and in two hours my mother had cash delivered to her door in Kingston, Jamaica. At the time, this was technologically amazing and the pinnacle of convenience, and it is part of the reason I joined Xoom shortly after. Today, I can complete this process in seconds with a few swipes of my mobile phone or tablet while on my walk to work or in line for coffee. Business today has truly gone mobile, and digitally savvy consumers expect to be able to accomplish any online task smoothly and instantaneously from their mobile device.

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JAN 2, 2015

How Mobile Is Changing Travel Demands

Expertise

Travel and tourism is a trillion dollar industry that is continuing to grow and change. The largest change we have seen is the shift to mobile. Since mobile has become an everyday necessity, it is altering the way people travel. From researching and booking, to the actual traveling itself, travelers now expect everything to be mobile friendly. This is transforming the way brands need to interact with travelers in order to meet their needs.

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