Blog

Strategic Insights from the Leaders in Mobile Innovation

OCT 27, 2014

Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile

Expertise

The speed of mobile adoption and ever-rising customer expectations, driven by technology are changing the way brands compete today. Mobile has become consumer’s preferred medium for interactions with brands, from customer service to shopping to social sharing and beyond. Mobile’s proximity to consumers, along with its potential to deliver experiences tailored to their needs and preferences, mean that basic, utilitarian mobile experiences are no longer enough. Brands must make the shift to user-centered design and highly optimized experiences that enhance customer engagement and encourage frequent interactions. In a recent interview with Skift, David Kong, CEO of Best Western International, identified connecting with multi-tasking guests effectively on mobile as part of a winning formula for the Best Western brand.

  Read Article

OCT 10, 2014

Two Strategies for Success This Holiday Shopping Season

Expertise

The number one way to be successful this holiday season will be to execute an effective mobile strategy.  As technology continues to develop, mobile encompasses more components than just a mobile website.  Mobile encompasses smartphones, tablets, apps, and possibly kiosks.  With so much content being spread across all these channels, differentiation is key.  Two strategies for success this holiday season include personalizing content to fit the consumer’s needs, and using in-store digital technology.

  Read Article

OCT 9, 2014

Mobile Utility Week Conference: Key Takeaways

Expertise

The value for utilities in optimizing their customers’ mobile interactions is clear. 54% of smartphone owners access utility information on their utility’s website, and J.D. Power said it best when they noted that “the lack of an optimized mobile solution is a missed opportunity to service customers.” Key takeaways from this year’s Mobile Utility Week conference include tips, examples and trends for mobile optimization for utilities.

  Read Article

OCT 7, 2014

#BestUX: embrace context, simplicity, consistency and aesthetic integrity

Expertise

In a world where first impressions mean everything and one in five millennials will only wait two seconds for a mobile site to load, it’s more important than ever that brands fine-tune their user experience and provide seamless, delightful experiences. When a bad experience can mean a lost sale and a delightful experience can make a lifelong customer, so much depends on the UX of mobile web. In our latest webinar, Adrian Green, Global Director of UX at Usablenet, shared four pivotal UX principles for designers crafting mobile experiences with an aim towards providing a pleasurable user experience: understanding of context of use, the need for simplicity, the need for consistency and the importance of aesthetic integrity.

  Read Article

SEP 26, 2014

Four Principles that Guide Design for Mobile Experiences: #BestUX Webinar Part II

Expertise

A bad or inconsistent UX can turn off a user immediately, while a satisfying UX experience can create a lifelong customer. However, we should not be satisfied with just satisfying - companies should strive to delight the user with their UX experience. That ability to delight and deliver features users didn't know they wanted will ultimately be the key differentiator in a mobile experience. 

  Read Article

SEP 18, 2014

For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience

Expertise

As consumers increasingly turn to smartphones as their preferred medium for interaction, service providers are expected to offer users seamless mobile experiences with quick access to information and account services. While revamping a mobile presence seems like a tall order, there are many low effort ways utilities can enhance user experiences, encouraging repeat visits and higher power scores.

  Read Article

AUG 4, 2014

Five Best Practices for B2B Mobile Commerce

Expertise

As mobile devices increasingly become the go-to source for everything, from social interactions to shopping decisions, it’s no surprise that brands are increasingly focusing their efforts on building successful mobile strategies. As we mentioned in our piece published by Internet Retailer, “Companies are under tremendous pressure to reach customers with effective mobile experiences that emphasize speed, transaction capability, and usability.”

With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future in order to remain viable in a competitive digital environment.



  Read Article

JUL 30, 2014

Google’s Mobile Usability Study: What You Need to Know

Expertise

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.

  Read Article

JUL 25, 2014

6 Key Takeaways from Google I/O

Expertise

The quality of presenters and topics at Google I/O is the highest I have ever seen at a business conference. Having attended most of the big conferences, including those hosted by Microsoft and Gartner, I found the technical depth at Google I/O to be mind boggling. This conference was different from others in intensity and in its pure content, which offered insight and value you simply can’t afford to ignore. Among all the rich and valuable content at Google I/O, some major announcements in particular struck me. Any one of the products announced could inform your mobile strategy, but six of them stood out as some of the key takeaways of the conference as a whole.

  Read Article

JUL 18, 2014

Webinar: Customer Experience Strategies to Win in a Digital World

Expertise

Customer Experience is an oft-overlooked source of competitive advantage. Increasingly, empowered buyers have come to expect certain levels of service and support from the brands they frequent. Businesses that register this and scale with customer-centricity in mind will naturally develop a competitive advantage both within and beyond the brand’s industry.

  Read Article

JUL 11, 2014

How Mobile Informs Travel Decision-Making

Expertise

For both leisure and business, the modern traveler stays plugged in. If we break the entire travel experience down into three phases—pre-travel, during, and post-travel—there is one common denominator that ensures the ease of travel: online mobility. The traveler is, by definition, mobile. Throughout the actual journey mobile devices are the most accommodating for navigation, check-ins, communication, and local information. Native smartphone capabilities allow for personalization and practicality during the customers journey, unparalleled by any other type of device.

  Read Article

JUL 10, 2014

Is Your Mobile Site Up to Speed?

Expertise

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.

  Read Article

JUN 24, 2014

Tablet Growth - What to Expect

Expertise

In 2013 tablet sales exploded, increasing an impressive 68 percent to reach 195.4 million units worldwide. With global sales expected to hit 1 billion units by 2017, it has become essential for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

  Read Article

JUN 13, 2014

Spotlight on U-Campaign for Mobile Marketing Flexibility

Products

According to eMarketer, mobile commerce represented $41.68 billion of the total $262.3 billion of e-commerce sales in 2013. Up 68.2% from 2012, mobile in 2013 accounted for 16% of total e-commerce sales. While currently one in every six online dollars is spent via mobile device, mobile influences 36 cents of every dollar spent in the store. E-commerce is growing five times faster than traditional retail channels, and mobile commerce is growing three times as fast as e-commerce as a whole.

  Read Article

JUN 6, 2014

Why Travel Brands Need to Focus on Loyalty and Engagement on Mobile

Expertise

Usablenet CMO, Carin van Vuuren, recently sat down with Hospitality Technology to discuss how brands are creating captivating experiences for customers across mobile channels. From differentiation to personalization, the travel industry is teeming with riveting strategies that not only increase consumer loyalty, but add value to a brand’s name. In the interview, Carin encourages travel brands to think beyond booking and look for additional ways to engage with mobile customers on a more consistent basis in order to drive sustained loyalty that leads to business results. Click here to read the full interview on Hospitality Technology.

  Read Article

Featured Video
Popular Topics