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Strategic Insights from the Leaders in Mobile Innovation

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AUG 20, 2015

Euroffice Mobile Website Launch: Bringing a B2B Product Experience to Mobile

Expertise

Following significant growth in mobile traffic and engagement, UK-based online stationary brand Euroffice has expanded their digital strategy to encompass mobile. Partnering with Usablenet, Euroffice launched an innovative and feature-packed mobile site available across iOS and Android that is consistent with their existing desktop experience. Meeting the needs of mobile consumers while recognizing the importance of site performance and UX, Euroffice is positioning itself as a market leader in mobile.

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AUG 12, 2015

Assistive Technology. Why Bother?

Expertise

Over 1 billion people in the world have some form of disability. This equates to 15% of the world’s population. And what’s more, from this number, between 110-190 million people find that this significantly impacts their ability to function. Walking to the shops, tying up shoelaces, booking trips or shopping online. These are simple activities that able-bodied people take for granted.

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JUL 21, 2015

Exceptional Apps: How to Best Optimize Your Mobile App Strategy

Expertise

As mobile usage continues to flourish, influencing $970 billion of in-store sales and accounting for 50% of travel bookings among millennials, it’s essential for brands to further refine their mobile strategy to incorporate distinct mobile web and app experiences. Complementary to the mobile web, apps allow brands to further augment their customer experience and provide customers with a more personal means of booking, discovery, the ability to transact, and more. In fact, 18% of the top 500 retailers in the UK and over 50% in the US offer customers a transactional app. With half of mobile users turning to apps to make purchasing decisions, brands must take the time to study consumer needs and create app experiences that directly cater to customer needs. But before launching your next big app, there are some key points to keep in mind.

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JUL 20, 2015

Disruption in Sight for Postal Services and Beyond

Expertise

The postal services industry has been largely tested by new mobile technology and the impact it’s had on consumer expectations. As an industry that’s been deeply reliant on traditional practices, current digital demands are pushing postal providers out of their comfort zone. It’s clear that current technological advancements have been steadily disrupting postal services, but no industry can remain complacent.

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JUL 9, 2015

The 2015 Communicator Awards

Expertise

Winners for Mobile Excellence have been announced for 2015, including global Usablenet clients: leading retailers across the US and UK.

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JUL 8, 2015

CMOs: The Questions You Need to Ask Yourself Before Building a Mobile App

Expertise

Don’t run before you’ve learned to walk. Mobile websites, when properly built and maintained, can be very effective tools for for engaging mobile users. A strong responsive website has its advantages: 67% of mobile users are more likely to make a purchase via website (compared to app). The data gleaned from a good responsive mobile website can be invaluable. The way your users interact with your website should inform the next steps of your mobile strategy.

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JUN 16, 2015

Usablenet at Gartner's Application Architecture, Development & Integration Summit (AADI)

Expertise

I recently had the opportunity to attend the Gartner Application Architecture, Development & Integration Summit (AADI) in London. This was my first trip to the UK and I was excited to see the city but also excited to speak with technology leaders about innovative application development solutions and ideas. I was looking forward to hearing different viewpoints about app integration platforms and development methodologies at this conference.

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JUN 9, 2015

Mobilegeddon - Tempest in a Swimming Pool

Expertise

Like many hyped tech problems, Mobilegeddon was more media frenzy than disaster. Mobilegeddon was a name given to the search ranking change Google announced on March 21st. For the first time Google was very detailed in the specifications for the impact of its new search algorithm.  If you did not have a “mobile friendly” site, your search rankings were going to be detrimentally affected. Google enforced the significance of the change by offering a “mobile-friendly” tester with explicit instructions on how to pass the test.

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MAY 26, 2015

Usablenet at CS Week: Utilities and the Power of Mobile

Expertise

CS Week is a major event for the utility industry, where each year utility companies gather with technology experts to learn about best practices for customer engagement and marketing strategies. Usablenet Regional Director Chris Werely was in attendance, talking with Utilities industry representatives about the impact of mobile technology can have for customer service in their industry. http://knowledgecenter.usablenet.com/webinar3a-making-mobile-work-for-utilities

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APR 23, 2015

Dress Barn Successfully Launches Fresh, New Brand on Mobile

Expertise

Dress Barn has been widely recognized as a brand that offers affordable, wear-to-work dresses and clothing to women since 1962.  But as a brand grows, so do their ambitions.  Recently, Dress Barn looked to extend their brand to a wider, younger audience in order to attract new customers and market share.  Built on the belief that every dress has a story, Dress Barn collaborated with a group of four designers to launch the extension of their brand, Dressbar.  Dressbar was built not only to reach a wider audience, but also they aimed to bring a fresh style and a new level of access to current Dress Barn loyalists. Dress Barn looked to their designers to bring their own distinct style and expertise to their pieces to ensure they were offering a great dress, but keeping true to the Dress Barn name and offering affordable prices.



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APR 15, 2015

A Visual Journey on Mobile and Beyond: Pink Jeep Tours

Expertise

Pink Jeep Tours is a popular travel brand, providing Jeep Tours throughout Arizona and Las Vegas since 1958.  As the oldest continuously operating Jeep Tour Company in the United States, Pink Jeep wanted to extend the brand across all screens and build a mobile presence to complement their existing presence.

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APR 7, 2015

Understanding Traveler Emotions May be the Key to Meeting Expectations Across the Travel Journey

Expertise

Within the travel industry, mobile continues along a steady growth trajectory. Since 2013, there has been a 50% increase in mobile use for business and leisure travelers alike. With this spike in mobile usage come user expectations for the experiences offered by brands on mobile. Usablenet’s Travel eBook delves into the diverse emotional states of travelers across the travel experience, and offers tips on how to meet the complex needs of mobile users. Based on our research, travelers have various expectations throughout their journey which impact their experience.

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MAR 27, 2015

Mobile Customer Service: Reducing the Cost of Better Experiences

Expertise

The growth and adoption of mobile technology has dramatically reshaped the face of customer service. A 1-800 number alone will no longer suffice - in order to maintain great relationships with consumers, brands must offer comprehensive, always-on support to address any questions or concerns as they arise -- no matter what channel the customer chooses to engage.

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MAR 26, 2015

Subpar Mobile Experiences Deter Otherwise Willing Users

Expertise

You’re familiar with the saying: you can lead a horse to water, but you can’t make them drink. Customers are certainly ready and willing to perform important tasks on mobile, but are you ready to meet their expectations?

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MAR 25, 2015

Mobile Government UK Recap

News

I had the great fortune to attend the in London last week. It was really exciting to see how UK government agencies were embracing mobility and particularly how much they were thinking about mobility for the enterprise. It seems nearly everyone now recognizes that they need to provide mobile experiences for their consumers or clients. Smart enterprises are starting to give employees’ the same consideration. After all, if a properly designed mobile experience helps your consumers complete their interactions with you, doesn’t it appear obvious that your employees could be more productive it you could break the chains that tie them to laptops and desktops?

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