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Strategic Insights from the Leaders in Mobile Innovation

SEP 18, 2014

For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience

Expertise

As consumers increasingly turn to smartphones as their preferred medium for interaction, service providers are expected to offer users seamless mobile experiences with quick access to information and account services. While revamping a mobile presence seems like a tall order, there are many low effort ways utilities can enhance user experiences, encouraging repeat visits and higher power scores.

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AUG 4, 2014

Five Best Practices for B2B Mobile Commerce

Expertise

As mobile devices increasingly become the go-to source for everything, from social interactions to shopping decisions, it’s no surprise that brands are increasingly focusing their efforts on building successful mobile strategies. As we mentioned in our piece published by Internet Retailer, “Companies are under tremendous pressure to reach customers with effective mobile experiences that emphasize speed, transaction capability, and usability.”

With over half of B2B customers using smartphones to research products to purchase for their companies, it’s essential for business-to-business companies to invest in a mobile-focused future in order to remain viable in a competitive digital environment.



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JUL 30, 2014

Google’s Mobile Usability Study: What You Need to Know

Expertise

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.

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JUL 25, 2014

6 Key Takeaways from Google I/O

Expertise

The quality of presenters and topics at Google I/O is the highest I have ever seen at a business conference. Having attended most of the big conferences, including those hosted by Microsoft and Gartner, I found the technical depth at Google I/O to be mind boggling. This conference was different from others in intensity and in its pure content, which offered insight and value you simply can’t afford to ignore. Among all the rich and valuable content at Google I/O, some major announcements in particular struck me. Any one of the products announced could inform your mobile strategy, but six of them stood out as some of the key takeaways of the conference as a whole.

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JUL 18, 2014

Webinar: Customer Experience Strategies to Win in a Digital World

Expertise

Customer Experience is an oft-overlooked source of competitive advantage. Increasingly, empowered buyers have come to expect certain levels of service and support from the brands they frequent. Businesses that register this and scale with customer-centricity in mind will naturally develop a competitive advantage both within and beyond the brand’s industry.

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JUL 11, 2014

How Mobile Informs Travel Decision-Making

Expertise

For both leisure and business, the modern traveler stays plugged in. If we break the entire travel experience down into three phases—pre-travel, during, and post-travel—there is one common denominator that ensures the ease of travel: online mobility. The traveler is, by definition, mobile. Throughout the actual journey mobile devices are the most accommodating for navigation, check-ins, communication, and local information. Native smartphone capabilities allow for personalization and practicality during the customers journey, unparalleled by any other type of device.

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JUL 10, 2014

Is Your Mobile Site Up to Speed?

Expertise

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.

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JUN 24, 2014

Tablet Growth - What to Expect

Expertise

In 2013 tablet sales exploded, increasing an impressive 68 percent to reach 195.4 million units worldwide. With global sales expected to hit 1 billion units by 2017, it has become essential for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

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JUN 13, 2014

Spotlight on U-Campaign for Mobile Marketing Flexibility

Products

According to eMarketer, mobile commerce represented $41.68 billion of the total $262.3 billion of e-commerce sales in 2013. Up 68.2% from 2012, mobile in 2013 accounted for 16% of total e-commerce sales. While currently one in every six online dollars is spent via mobile device, mobile influences 36 cents of every dollar spent in the store. E-commerce is growing five times faster than traditional retail channels, and mobile commerce is growing three times as fast as e-commerce as a whole.

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JUN 6, 2014

Why Travel Brands Need to Focus on Loyalty and Engagement on Mobile

Expertise

Usablenet CMO, Carin van Vuuren, recently sat down with Hospitality Technology to discuss how brands are creating captivating experiences for customers across mobile channels. From differentiation to personalization, the travel industry is teeming with riveting strategies that not only increase consumer loyalty, but add value to a brand’s name. In the interview, Carin encourages travel brands to think beyond booking and look for additional ways to engage with mobile customers on a more consistent basis in order to drive sustained loyalty that leads to business results. Click here to read the full interview on Hospitality Technology.

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JUN 3, 2014

Does Web Discrimination Put Your Brand at Risk?

Products

The Web is an interactive, collaborative, and democratic space – for most. But for those living with a disability, the online world often makes it difficult to gain easy access to goods and services. Global Accessibility Awareness Day (GAAD) on May 15 focused the world’s attention on the importance of making technology accessible and usable by persons with disabilities. Brands have traditionally recognized the importance of web accessibility; however, without legislation, compliance is not universal nor legally enforceable. A landmark ruling against H&R Block in March 2014 due to website inaccessibility for blind people heralds the start of a new era in web development for all.

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MAY 23, 2014

Utilities Companies Join the Mobile World

Expertise

To satisfy growing customer expectations, mobile continues to be a high priority for utilities companies. I recently attended the Mobile for Utilities Summit in Albuquerque, New Mexico, that brought together leaders of Con Edison, Seattle City Light, Fortis BC, Public Service Company of New Mexico (PNM) and more. A few participating utilities had just launched their first mobile experience while others were trying to determine their next steps for self-service and beyond. The following struck me as the most significant themes that concerned utilities representatives when creating great UX for utilities mobile.

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MAY 5, 2014

To Stay Relevant in a Multichannel World, APIs Are a Must

Expertise

While rushing to board her morning train, your customer finds time to scan the Twittersphere for daily top news stories on her mobile device. Upon arriving slightly late at work, she searches for hotel availability for an upcoming business trip on her desktop computer. Later at home, she cozies up with her tablet device to browse her favorite clothing store’s sale selection while watching her nightly sitcom on her laptop device. Consumers’ shift to multi-device usage has accelerated immensely over past years, and accordingly, multiscreen capability is now a prerequisite for brands in any industry.

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MAR 19, 2014

Five Mobile Trends Brands Should Watch

Expertise

The ubiquity of mobile devices belies the fact that mobile is still on a growth curve and that the myriad ways in which users employ them are still evolving. As essential as it is for brands to keep pace with their customers’ attitudes and behaviors around mobile, it can also be challenging for a number of reasons. These include:

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MAR 18, 2014

Brits Take to Mobile

News

It seems there is always a flurry of activity surrounding mobile and tablet usage, so we wanted to take the opportunity to break it down and take a detailed look at what is happening in today’s mobile world. Following up on last week’s post, which took a look at the state of mobile in the US, we turn our attention this week to mobile usage and consumer behavior in the UK.

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