Because Hexagon is a publicly traded company, it must make a range of corporate materials readily available to information seekers. With evolving technology, many visitors and investors are using mobile when searching for company news or other time-sensitive corporate information.
The density of content on Hexagon’s website made optimizing for mobile extremely difficult. The content-rich site contains graphs, charts, presentations and PDFs containing information for corporate stakeholders – data that is problematic to seamlessly transition to mobile.
Hexagon chose Usablenet to build and power its mobile experience due to our UX expertise, vast experience and strategic approach. Usablenet created a mobile solution that did not require Hexagon to build new data or provide APIs. “This is a crucial factor that made the mobile integration a lot less challenging than it could have been,” explained Aby Varma, Executive Director, Global Programs & Online Presence for Hexagon.
Usablenet developed powerful content filters that make it easy for users to find exactly what they’re looking for. Usablenet also reimagined the way content is organized and presented so that it would make sense specifically for the mobile interface. “The mobile search functionality is very conducive to letting people find what they’re looking for quickly and while on the go,” said Varma.
From a strategic perspective, the new mobile site delivered a more effective form of communication between Hexagon and its audiences. By offering easy access to company information and presentations from anywhere in real time, the company has strengthened its ability to connect with mobile visitors. Hexagon plans to deliver expanded functionality and an enhanced experience for users to reinforce its brand and position in the market.