L.K. Bennett Case Study | Quick To Market Mobile Solution | Usablenet

L.K. Bennett

Woman's hand scrolling LK bennett mobile site while she sits in an outdoor area with her brown luxury purse laid out next to her

About L.K. Bennett

Optimizing a mobile site in time for the holiday shopping season

LK Bennett is a global luxury fashion brand that offers female customers of all ages beautiful designer clothing at accessible prices. Seeing an opportunity to expand their digital business on mobile, the company wanted to optimize their mobile presence for the upcoming 2015 holiday season. The challenge was to launch a highly effective mobile site, with limited resources, in no longer than 14 weeks – a tall order indeed.

Usablenet delivers a fast and effective solution

With the twin goals of timeliness and quality in mind, LK Bennett needed a partner with the twin strengths of technology and expertise. Usablenet was the logical choice to be able to create a mobile presence that would yield a high number of conversions during the holiday season. The new mobile site offered highly intuitive navigation, automated search features, and effective cross-selling functionality, all while maintaining the clean, luxury feel that has defined the LK Bennett shopping experience for decades.

A holiday bonus

In spite of the short timeframe to meet the demands and opportunities of the holiday shopping season, conversions on the mobile site that Usablenet designed increased by 84% from 2014 to 2015, and mobile revenue increased 113%.

 


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