With a prestigious and successful history going back nearly 130 years, Marks & Spencer had its eyes facing forward with the goal of becoming a true multichannel retailer, able to deliver a 360-degree customer experience consistently across every channel. The company partnered with Usablenet to build a number of end-to-end mobile and multichannel services, including:
Transitioning to multichannel success
In addition to the above, Usablenet’s platform and API services helped Marks & Spencer re-platform from Amazon Enterprise to IBM Websphere by allowing the core desktop experience to be transitioned while retaining the UX for mobile sites and apps. In the first three months after launch of the mobile site and customer-facing app in 2012, there were over 1.2 million unique mobile site visits and over 10 million page views. Today, sales on mobile and tablet have increased by over 200% and account for 18% of online sales.
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