Surfstitch, Australia’s leading retailer for surf gear and apparel, prides itself on delivering an excellent digital customer experience. After acquiring UK-based competitor Surfdome, Surfstitch redesigned its mobile and multichannel experience to improve engagement and drive conversion. Early attempts did not perform optimally, however, so Surfstitch contracted with Usablenet to overhaul its mobile offerings.
Usablenet makes a difference across the board
Leveraging its deep expertise and powerful technology, Usablenet provided solutions that worked across multiple channels:
Surf’s up – and so are conversions
Surfstitch’s multichannel strategy addresses all parts of the customer journey, with the goal of delivering a seamless experience regardless of which device is used. A native app is currently in development. The new multichannel experience has delivered a 70% boost in conversions. Additionally, conversions among return users are now four times higher than for new users.
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