SurfStitch Case Study | Mobiel and Multi-Channel Experiences | Usablenet

SurfStitch

Woman's hand viewing booties on the surfstitch tablet screen view

About SurfStitch

Riding the Wave to Multi-Channel Success

Surfstitch, Australia’s leading retailer for surf gear and apparel, prides itself on delivering an excellent digital customer experience. After acquiring UK-based competitor Surfdome, Surfstitch redesigned its mobile and multichannel experience to improve engagement and drive conversion. Early attempts did not perform optimally, however, so Surfstitch contracted with Usablenet to overhaul its mobile offerings.

Usablenet makes a difference across the board

Leveraging its deep expertise and powerful technology, Usablenet provided solutions that worked across multiple channels:

  • Mobile Web – Usablenet streamlined the checkout journey by adding APIs and turning it into a single-page process. Additionally, the new mobile UX requires fewer page loads during the purchase journey and users can navigate to products more quickly.
  • U-Campaign – Surfstitch uses Usablenet’s U-Campaign to deliver mobile content quickly, launch mobile-only campaigns, and refresh or change the content of mobile promotions easily.
  • Tablet Web – Usablenet optimized the tablet web experience for the tablet screen using a UI that is adapted from the mobile site.

Surf’s up – and so are conversions

Surfstitch’s multichannel strategy addresses all parts of the customer journey, with the goal of delivering a seamless experience regardless of which device is used. A native app is currently in development. The new multichannel experience has delivered a 70% boost in conversions. Additionally, conversions among return users are now four times higher than for new users.


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Mobile, Multi-channel, Tablet
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