Working with Usablenet, world-renowned luxury hospitality brand Ritz-Carlton started its mobile journey in 2010 with a fully functional mobile booking site, followed by the launch of a highly acclaimed mobile app in 2012. The goal was to provide self-service functionality on mobile that reflects the same highly responsive and personalized service provided by staff members.
Key features of Ritz-Carlton’s mobile offerings
Luxury and convenience builds loyalty
Ritz-Carlton has seen a steady increase in revenues via the mobile channel since launching the enhanced mobile site and app. In fact, the app was downloaded over 37,000 times during the first two weeks, and membership sign-ups from rewards members have increased by 50%. Today, Ritz-Carlton continues to create a memorable, luxury experience that burnishes the brand and establishes customer loyalty.
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