Netshoes is counted among the largest sporting goods brand across Latin America and Usablenet among the leading, global providers of customer engagement tools for mobile networks. Usablenet will now be partnering Netshoes as it seeks to expand its presence in the Brazilian market.

Earlier, in October 2011, Usablenet and Netshoes had entered a partnership for helping Netshoes launch a mobile version of its portal. This was done with the aim of engaging consumers who wanted to access the Netshoes brand via their mobile devices, including smartphones.

The Netshoes and Usablenet multi-channel partnership also includes Usablenet helping the sporting goods giant develop a dedicated Facebook application. This was aimed at helping consumers access more social media-fueled and streamlined retail choices.

The Facebook app helps consumers easily research the sporting goods site and make purchases without needing to exit the Facebook page. The new Netshoes’ Facebook application now offers full support for the Portuguese language apart from offering an entire array of functionalities that help first-time and returning customers shop across a wider range of accessories and sportsgear.

This app also makes searching a breeze, where customers can view the entire catalogue without needing to exit the Facebook page. Most importantly, buyers can share and recommend the products with their Facebook community.

Netshoes seeks to create more consumers via this multi-channel approach and its optimized content on the mobile site will ensure that more prospective consumers are turned into actual shoppers.