In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 26 JULY 2012 |
Mobile Marketing
Transport for London Upgrades Mobile Site
.gif){kind=small}
Just in time for the Olympics (are we allowed to say 'Olympics' – Ed?), Transport for London (TfL) has upgraded its mobile site with new features specifically designed to help consumers navigate the city of London during the games. The TfL mobile site provides users with all of the necessary information to understand how the Olympics will affect their journey and reach their destination on time.
The updated site, created by Usablenet, offers Olympic-specific alerts that identify travel hotspots and routes impacted by Olympic travel; a Live Tube Departure Board that leverages the smartphone's GPS and provides updates on lines and stations nearby, as well as real-time train arrival and departure information; a Tube Map linked to the homepage for a quick and easy way to access all Underground routes; and an Updated Journey Planner to help travellers find the best route to reach their destination including alternate routes by foot or bicycle. "With the Olympics starting this week, the city of London is preparing for a massive increase in traffic on the street and Tube," said Nick Taylor, CEO of Usablenet. "Transport for London is committed to providing mobile users with the most up-to-date and relevant information on how to plan their Olympic travel, and we are excited to partner with them to help deliver a world-class mobile experience." |
