Usablenet’s platform supports many of the most complex mobile and multi-channel sites in retail, travel and hospitality and self-service. U-Experience can create and deliver dynamic experiences that reflect context and customer needs in every channel, from mobile to tablet site, apps (web, native or hybrid) or in-store kiosk applications. Our Assistive product is available to help companies effectively improve and comply with web accessibility initiatives.
Mobile web often represents a brand’s first foray into the mobile and multichannel world. We have industry-leading experience in creating and delivering mobile sites and experiences that support all the major smart phones and newest operating systems. We also provide appropriate levels of support for older devices and systems.
The hallmarks of great Usablenet mobile sites include effective UX, engaging customer journeys that span discovery to check-out, speed, and experiences that support what consumers look for at each stage of their mobile journey. Our platform supports the creation of custom mobile experiences.
Please browse a selection of mobile sites we have developed for clients. For more information about our portfolio of client work, please contact us.
M&S launched its fast loading made-for-mobile site to great success. The business goal for mobile web was to make M&S online available to everyone, anytime, anywhere. The integrated mobile site is the linchpin of M&S’s cross channel strategy, and provides customers with a best-in-class mobile shopping and brand engagement experience - whether on the go or in-store.
The challenge was to develop a mobile destination that was comprehensive in functionality, performs with speed and reliability, but most importantly, creates an experience that is dynamic and inspiring – one that communicates the multichannel leadership of the M&S brand, engages the mobile consumer and encourages interaction.
The mobile site allows shoppers to perform all the tasks they expect from the website, including browsing the full range of M&S’ inventory, viewing high-resolution image galleries with tap-zoom functionality, purchasing capability, and social sharing via Facebook, Pinterest, and other social media channels.
But the beauty of it lies in its best-in-class design founded on the principles of usability that creates a tailored mobile experience, enhances the in-store experience, and integrates seamlessly with all of M&S’ other multichannel efforts.
FedEx, the global shipping company, had a mobile site in place for nearly a decade before it released a mobile optimized site and app to service its growing global customer base across many markets and geographies.
Our approach to developing the mobile site was guided by the realization that mobile would become a primary channel for FedEx in over 220 regions and in more than 20 languages. In addition, the FedEx mobile site was one of the first to make use of GPS to power the “find near me” function.
The mobile site allows customers to track a package, get a shipping quote, schedule a pick up, or find a FedEx location. It also integrates with FedEx's existing customer analytics dashboard.
Every year, thousands of fashion-followers compete for invitations and access to Fashion Week, runway shows and exclusive designer events. Until now. U@Fashionweek gave consumers access to Fashion Week events around the world by bringing together a dazzling array of social content and image feeds of a select group of celebrities, designers and brands into one interface.
Usablenet’s Social Tuner, launched within U@FashionWeek, is an innovative way to create mobile experiences with deep social content and functionality. By creating a mashup of the social and corporate generated content, the Social Tuner delivers access to published content and conversations about brands and a curated set of its fans and followers.
Whether its Facebook, Pinterest, Twitter, YouTube or any other content source like a blog or news feed, Usablenet’s Social Tuner makes it possible to create a rich experience for users.
In addition to social content, the Social Tuner can also integrate items like shoppable look-books and mobile discovery modes further enhance the experience.