Current News

Travel Market Report
JUL 14 2014
Travel Market Report

Is It Time for Your Agency to Go Mobile?

Smaller companies, including travel agencies, can go mobile with a relatively small investment, according to Carin Van Vuuren, chief marketing officer for Usablenet, a New York-based developer of mobile websites and apps whose travel clients include Ritz-Carlton, Best Western and Jetblue.
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CMO.com
JUL 11 2014
CMO.com

The Biggest Mistakes Marketers Are Making

The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right.
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MyCustomer
JUL 09 2014
MyCustomer

Infographic: The rise of the tablet and what it means for businesses

Last year, over 195 million tablets were sold - that's an increase of 68% on last year's figures. 
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CMO.com
JUL 09 2014
CMO.com

Is Your Mobile Site Up To Speed?

For years, companies across all industries have invested heavily in secure and high-performance desktop e-commerce infrastructure. Customers responded, increasing online interactions and expecting superior desktop experiences in exchange for their business.
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Mobile Marketer
JUL 03 2014
Mobile Marketer

Hard Rock merges mobile, travel for a ubiquitous loyalty experience

With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program. Hard Rock launched an upgraded loyalty experience late in December 2013, which now extends seamless white glove service internationally for travelers to access earned rewards at brand owned cafes, casinos, hotels, music venues, and restaurants.
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Marketing Tech Blog
JUN 30 2014
Marketing Tech Blog

Tablet Growth: Usage Statistics and Expectations

Tablets and laptops have decimated the desktop market. In 2013, the PC desktop market dropped by 98%! I recently re-equipped my home office and the desktop was retired in place of a laptop stand and a Thunderbolt display. And my productivity at home has skyrocketed since I just carry my laptop between offices and don’t need to worry about plugging in chargers, transferring files, etc.
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BizReport
JUN 29 2014
BizReport

More tablets will be shipped in 2015 than desktops, laptops combined

Today, 31% of tablet owners use their device to make purchases. According to new data released by Usablenet, that figure is set to rise to 61% by 2017 so business owners need to ensure their ecommerce strategies are tablet-friendly.
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Marketing Pilgrim
JUN 25 2014
Marketing Pilgrim

Tablet commerce expected to reach 293 billion by 2018 [Infographic]

2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.
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Multichannel Merchant
JUN 24 2014
Multichannel Merchant

How Tablets Drive Consumer Engagement

In 2013, tablet sales increased 68% to reach $195.4 million units worldwide.  By 2017,  global sales expects to hit 1 billion units, according to an infographic by Usablenet.
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Internet Retailer
JUN 24 2014
Internet Retailer

Five best practices for B2B mobile commerce

Companies must design mobile sites specifically for the use cases and needs of B2B customers.
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Energy Central
JUN 24 2014
Energy Central

4 Ways For Utilities to Design a Winning Mobile Strategy

Consumers everywhere are using their mobile devices to make life easier, gain quick access to information, and manage their day-to-day activities. Smartphone adoption and usage is not limited to certain age groups, markets or demographics; from millennials to baby boomers, the smartphone has become the go-to device to access information and complete tasks.
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Econsultancy
JUN 20 2014
Econsultancy

10 interesting digital marketing stats we've seen this week

UK leads the US in tablet adoption. To finish here's an infographic, which is quickly becoming the traditional way to end the stats round up.
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Hospitality Technology
JUN 06 2014
Hospitality Technology

Loyalty in Travel: The Mobile Booking Funnel Coming of Age

A major shift is occurring among travel marketers as brands are moving beyond asking “How can we increase the rate at which mobile users book a reservation” to also consider “How can we use mobile to create a more compelling experience for our customers?”The answer lies in creating sustained customer engagement across mobile channels.
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Raconteur
JUN 03 2014
Raconteur

Mobile is all about user experience

Why an effective mobile strategy starts with understanding user needs first.
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hsmai
MAY 27 2014
HSMAI

Engaging the Traveler in Real Time: Ancillary Revenue, Upselling, and the Mobile Platform

HSMAI and Infor white paper explores how the adoption of mobile devices gives hotel marketers a plethora of opportunities to engage with guests and potential customers at the time of booking and throughout the traveler’s journey – booking and pre-departure, en route, check-in and stay, and post-stay.
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