Current News

Internet Retailer
APR 20 2015
Internet Retailer

A new mobile app sparks online customer activity at electronics distributor ADI Global

ADI Global designed a mobile app to meet the needs of the contractors who often order parts from job sites but don’t have PCs at hand. ADI Global Distribution was determined to make it easier for its customers in the United States—including thousands of contractors that install its electrical products in businesses and homes—to quickly find and order products through smartphones.
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MAR 31 2015
Chain Store Age

Tech Guest Viewpoint: Poor Mobile Performance Can Mean Missing Out

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.
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Raconteur
MAR 12 2015
Raconteur

Ready for mobile? Here's what you may be doing wrong...

Is your website mobile-ready? A lot of companies are asking themselves this question
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baguete
JAN 28 2015
Baguete.com.br

Usablenet inicia operação no Brasil

A Usablenet, multinacional norte-americana especializada em soluções móveis e multicanal, inicia suas operações no Brasil através de uma parceria com a Cont@ainer Digital. Com o acordo, as empresas esperam impulsionar a marca no mercado brasileiro, assim como acontece nos Estados Unidos, no Reino Unido e nos demais países da Europa, onde a Usablenet já conta com clientes como Dell, FedEx e Ritz-Carlton.
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My Customer
DEC 30 2014
My Customer

The nuts and bolts of building a successful mobile site

How can brands build mobile sites that create long-lasting customer relationships? Mobile websites are the storefronts, handshake and hello of the modern world. They are the first impression a customer has of a business. If a site is drab, uninspiring or poorly designed, potential customers are going to have that view of your company.
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Marketing Tech Blog
DEC 23 2014
Marketing Tech Blog

The Rise of the Modern Mobile Traveler

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more.
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CMO.com
DEC 23 2014
CMO.com

Real Mobile Marketing Agility Requires Relevance

The ability to incorporate new information and deploy personalized campaigns to a consumer’s preferred device in real time is easier said than done. A platform from which to quickly deliver timely content to target audiences will help, yet it is only half the equation to true mobile marketing agility.
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Tnooz
DEC 19 2014
Tnooz

How brands can connect with modern mobile travelers [INFOGRAPHIC]

What kind of travel content are mobile travelers looking for when they use their devices? Or, from a commercial perspective, what types of activities are they searching for and then booking? The folks over at Usablenet have been crunching the data to come up with a pretty good infographic which outlines the answer to these questions (and more).
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Hospitality Technology
DEC 12 2014
Hospitality Technology

Infographic Illustrates Evolution of Mobile in Travel

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more.
The full series includes takeaways such as:
Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old. They spend, on average, 35% of their time looking for travel content on smartphones/tablets.
Mobile bookings have become a basic customer expectation: mobile bookings grew 20% in the first half of 2014 compared to only a 2% increase in desktop bookings.
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CMO.com
DEC 05 2014
CMO.com

What Resolutions Should Marketers Make For 2015?

The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on.
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Website Magazine
NOV 20 2014
Website Magazine

5 Surprising Sites Using Adaptive Web Design

The debate between having a dedicated mobile optimized website and one using responsive Web design has been alive and well for quite some time now. More recently, conversations and coverage around adaptive Web design versus responsive Web design began to take center stage. With the help of Duda Co-Founder and CTO Amir Glatt, Website Magazine explores these two approaches to implementing multi-screen websites in-depth in our upcoming December issue. Until then, Duda, a DIY website builder for local businesses, and mobile and multi-channel technology company Usablenet, provide some top examples of sites using adaptive Web design. 
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Mobile Marketer
NOV 03 2014
Mobile Marketer

How Aeropostale and Asos are getting mobile right with millennials

Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience that appreciates quality. While many brands are now considering the millennial generation, they still lack in efforts aiming to include themselves in every aspect of these consumers’ lives and are still focused on traditional, deal-oriented marketing. Transforming a brand into a provider of wholesome lifestyle content can turn millennial consumers into loyal customers.
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Chicago Business
NOV 03 2014
Crain's - Chicago Business

No-key hotel access and room service? Hyatt queues up smartphone delivery

When customers visit Hyatt Hotels Corp. online, about one-third of them do so via mobile devices. ”And that's increasing,” says Ellen Lee, vice president of e-commerce. So last year, the Loop company concluded that its products needed a refresh. ”The share of digital revenue that's coming from mobile is up triple digits year-over-year and continuing to grow,” Ms. Lee says. The priority: updating Hyatt's app, which the company introduced in 2011. For the revamp, launched in June, the company worked with Usablenet Inc., a New York-based development firm, to build out the interface. The focus this time was omni-channel design: For Hyatt, this means that, no matter how customers access the brand digitally, the functionality should be consistent.
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Entrepreneur.com
NOV 03 2014
Entrepreneur.com

The Three Letters That Could Change Your Business: API

Today’s business owners are incredibly tech savvy. They use cloud-based applications, run their businesses from mobile devices and track the return on revenue of every advertising dollar with online dashboards. Many can even update their own websites, tweaking code when necessary. But even with this level of sophistication, most entrepreneurs are missing out on what might be the biggest opportunity they have to expand their businesses, an opportunity expressed in just three letters: API.
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Digital Marketing Magazine
OCT 08 2014
Digital Marketing Magazine

The Importance of User-Centred Design

If you decide to engage with a brand today, the chances are you will be doing it on your mobile. So what happens when you have a poor experience while you’re on the move? You’re going to move on to a competitor’s site. With such a high percentage of traffic flowing through mobile channels, businesses need to concentrate on creating great mobile user experience that consumers will value and recommend to their peers. If you make your customer the priority throughout the design process, they will make you their number one choice. So how do we do this?
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