Current News

JUL 30 2014

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.


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JUL 30 2014

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.


Read Article

JUL 30 2014

The position of usability in the online user experience is an important one and it affects user satisfaction, retention, and conversion. A site that is difficult to use is likely to be abandoned, which can cost businesses potential customers and revenue.
Read Article

CMO.com
JUL 28 2014
CMO.com

3 Ways For Brands To Achieve Outstanding Mobile Performance

One need not be a mobile expert to understand the profound effects that mobile devices are having on all areas of life. Given massive growth in mobile consumer behavior, it’s little wonder why brands expect mobile conversion rates  to approach those on desktop PCs, but the reality is they do not.
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Travolution
JUL 25 2014
Travolution

The mobile booking funnel is coming of age

A major shift is occurring among travel marketers as brands are moving beyond asking “how can we increase the rate at which mobile users book a reservation” to also consider “how can we use mobile to create a more compelling experience for our customers?”
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JUL 25 2014

The quality of presenters and topics at Google I/O is the highest I have ever seen at a business conference. Having attended most of the big conferences, including those hosted by Microsoft and Gartner, I found the technical depth at Google I/O to be mind boggling. This conference was different from others in intensity and in its pure content, which offered insight and value you simply can’t afford to ignore.
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JUL 18 2014

Customer Experience is an oft-overlooked source of competitive advantage. Increasingly, empowered buyers have come to expect certain levels of service and support from the brands they frequent. Businesses that register this and scale with customer-centricity in mind will naturally develop a competitive advantage both within and beyond the brand’s industry.
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Travel Market Report
JUL 14 2014
Travel Market Report

Is It Time for Your Agency to Go Mobile?

Smaller companies, including travel agencies, can go mobile with a relatively small investment, according to Carin Van Vuuren, chief marketing officer for Usablenet, a New York-based developer of mobile websites and apps whose travel clients include Ritz-Carlton, Best Western and Jetblue.
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CMO.com
JUL 11 2014
CMO.com

The Biggest Mistakes Marketers Are Making

The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right.
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JUL 11 2014

For both leisure and business, the modern traveler stays plugged in. If we break the entire travel experience down into three phases—pre-travel, during, and post-travel—there is one common denominator that ensures the ease of travel: online mobility. The traveler is, by definition, mobile. Throughout the actual journey mobile devices are the most accommodating for navigation, check-ins, communication, and local information. Native smartphone capabilities allow for personalization and practicality during the customers journey, unparalleled by any other type of device.
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JUL 10 2014

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.


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JUL 10 2014

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.


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JUL 10 2014

Each year, consumers grow increasingly dependent on mobile devices. As customers are given 24/7 access to brands, it is essential to ensure mobile sites are properly optimized for every device.
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MyCustomer
JUL 09 2014
MyCustomer

Infographic: The rise of the tablet and what it means for businesses

Last year, over 195 million tablets were sold - that's an increase of 68% on last year's figures. 
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CMO.com
JUL 09 2014
CMO.com

Is Your Mobile Site Up To Speed?

For years, companies across all industries have invested heavily in secure and high-performance desktop e-commerce infrastructure. Customers responded, increasing online interactions and expecting superior desktop experiences in exchange for their business.
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