Current News

Marketing Tech Blog
JUL 24 2015
MArketing Tech Blog

Mobile Apps: Why To Build, What To Build, How to Promote It

We’ve seen businesses succeed with mobile apps and other businesses really struggle. Core to much of the success was the value or entertainment the mobile app brought the lead or customer. Core to much of the struggling apps were poor user experience, overly salesy, with very little value to the user. We’ve also observed incredible mobile apps that were developed but were never adopted due to weak promotional efforts.
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Multichannel Merchant
JUL 23 2015
Multichannel Merchant

How App Commerce Is Evolving

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a transactional app.  This infographic by Usablenet, takes a look at different mobile apps, consumer behaviors and the overall app evolution.
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Retail TouchPoints
JUL 21 2015
Retail Touch Points

A Guide To App Strategy Decision-Making

To successfully engage with tech-savvy shoppers, retailers need to implement a mobile commerce strategy. However, it can sometimes be challenging for retailers to determine where to invest their time, effort and money. Want to determine whether you should focus on the mobile web or build an app? Use this infographic, courtesy of Usablenet, as a guide.
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Econsultancy
MAY 21 2015
Econsultancy

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs. But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
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Internet Retailer
APR 20 2015
Internet Retailer

A new mobile app sparks online customer activity at electronics distributor ADI Global

ADI Global designed a mobile app to meet the needs of the contractors who often order parts from job sites but don’t have PCs at hand. ADI Global Distribution was determined to make it easier for its customers in the United States—including thousands of contractors that install its electrical products in businesses and homes—to quickly find and order products through smartphones.
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Retail TouchPoints
APR 20 2015
Retail TouchPoints

The State Of Mobile In 2015

By the end of 2015, there will be more than two billion smartphone users worldwide. To better connect and engage with these mobile-savvy shoppers, retailers need to invest in cutting-edge marketing and engagement tactics. Want to learn more about how rising mobile adoption will impact your business? This infographic, courtesy of Usablenet, outlines key trends and predictions.
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MAR 31 2015
Chain Store Age

Tech Guest Viewpoint: Poor Mobile Performance Can Mean Missing Out

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.
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Raconteur
MAR 12 2015
Raconteur

Ready for mobile? Here's what you may be doing wrong...

Is your website mobile-ready? A lot of companies are asking themselves this question
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baguete
JAN 28 2015
Baguete.com.br

Usablenet inicia operação no Brasil

A Usablenet, multinacional norte-americana especializada em soluções móveis e multicanal, inicia suas operações no Brasil através de uma parceria com a Cont@ainer Digital. Com o acordo, as empresas esperam impulsionar a marca no mercado brasileiro, assim como acontece nos Estados Unidos, no Reino Unido e nos demais países da Europa, onde a Usablenet já conta com clientes como Dell, FedEx e Ritz-Carlton.
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My Customer
DEC 30 2014
My Customer

The nuts and bolts of building a successful mobile site

How can brands build mobile sites that create long-lasting customer relationships? Mobile websites are the storefronts, handshake and hello of the modern world. They are the first impression a customer has of a business. If a site is drab, uninspiring or poorly designed, potential customers are going to have that view of your company.
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Marketing Tech Blog
DEC 23 2014
Marketing Tech Blog

The Rise of the Modern Mobile Traveler

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more.
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CMO.com
DEC 23 2014
CMO.com

Real Mobile Marketing Agility Requires Relevance

The ability to incorporate new information and deploy personalized campaigns to a consumer’s preferred device in real time is easier said than done. A platform from which to quickly deliver timely content to target audiences will help, yet it is only half the equation to true mobile marketing agility.
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Tnooz
DEC 19 2014
Tnooz

How brands can connect with modern mobile travelers [INFOGRAPHIC]

What kind of travel content are mobile travelers looking for when they use their devices? Or, from a commercial perspective, what types of activities are they searching for and then booking? The folks over at Usablenet have been crunching the data to come up with a pretty good infographic which outlines the answer to these questions (and more).
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Hospitality Technology
DEC 12 2014
Hospitality Technology

Infographic Illustrates Evolution of Mobile in Travel

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more.
The full series includes takeaways such as:
Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old. They spend, on average, 35% of their time looking for travel content on smartphones/tablets.
Mobile bookings have become a basic customer expectation: mobile bookings grew 20% in the first half of 2014 compared to only a 2% increase in desktop bookings.
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CMO.com
DEC 05 2014
CMO.com

What Resolutions Should Marketers Make For 2015?

The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on.
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