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Website Magazine
NOV 20 2014
Website Magazine

5 Surprising Sites Using Adaptive Web Design

The debate between having a dedicated mobile optimized website and one using responsive Web design has been alive and well for quite some time now. More recently, conversations and coverage around adaptive Web design versus responsive Web design began to take center stage. With the help of Duda Co-Founder and CTO Amir Glatt, Website Magazine explores these two approaches to implementing multi-screen websites in-depth in our upcoming December issue. Until then, Duda, a DIY website builder for local businesses, and mobile and multi-channel technology company Usablenet, provide some top examples of sites using adaptive Web design. 
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Mobile Marketer
NOV 03 2014
Mobile Marketer

How Aeropostale and Asos are getting mobile right with millennials

Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience that appreciates quality. While many brands are now considering the millennial generation, they still lack in efforts aiming to include themselves in every aspect of these consumers’ lives and are still focused on traditional, deal-oriented marketing. Transforming a brand into a provider of wholesome lifestyle content can turn millennial consumers into loyal customers.
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Chicago Business
NOV 03 2014
Crain's - Chicago Business

No-key hotel access and room service? Hyatt queues up smartphone delivery

When customers visit Hyatt Hotels Corp. online, about one-third of them do so via mobile devices. ”And that's increasing,” says Ellen Lee, vice president of e-commerce. So last year, the Loop company concluded that its products needed a refresh. ”The share of digital revenue that's coming from mobile is up triple digits year-over-year and continuing to grow,” Ms. Lee says. The priority: updating Hyatt's app, which the company introduced in 2011. For the revamp, launched in June, the company worked with Usablenet Inc., a New York-based development firm, to build out the interface. The focus this time was omni-channel design: For Hyatt, this means that, no matter how customers access the brand digitally, the functionality should be consistent.
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Entrepreneur.com
NOV 03 2014
Entrepreneur.com

The Three Letters That Could Change Your Business: API

Today’s business owners are incredibly tech savvy. They use cloud-based applications, run their businesses from mobile devices and track the return on revenue of every advertising dollar with online dashboards. Many can even update their own websites, tweaking code when necessary. But even with this level of sophistication, most entrepreneurs are missing out on what might be the biggest opportunity they have to expand their businesses, an opportunity expressed in just three letters: API.
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Digital Marketing Magazine
OCT 08 2014
Digital Marketing Magazine

The Importance of User-Centred Design

If you decide to engage with a brand today, the chances are you will be doing it on your mobile. So what happens when you have a poor experience while you’re on the move? You’re going to move on to a competitor’s site. With such a high percentage of traffic flowing through mobile channels, businesses need to concentrate on creating great mobile user experience that consumers will value and recommend to their peers. If you make your customer the priority throughout the design process, they will make you their number one choice. So how do we do this?
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Retail Technology
OCT 07 2014
Retail Technology

Is wearable technology the future of retail?

A mobile solutions engineering specialist examines the impact of devices like Google Glass on the retail landscape “The answer would be maybe, but it’s too soon to tell,” says Roland Campbell, director of solutions engineering for multichannel and mobile technology company Usablenet.
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Website Magazine
SEP 15 2014
Website Magazine

Top Brand Rocks Loyalty, Mobile

When you’re one of the most recognizable brands in the world, consumers expect a certain type of experience – as in a flawless one – and their digital expectations are no different. Hard Rock International is one top brand that is actively analyzing and optimizing its user experience, from mobile to social, to meet and exceed those expectations.
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Hospitality Technology
SEP 05 2014
Hospitality Technology

How Mobility Helps Hard Rock Capture Guest Loyalty Across 57 Countries

Brands are always searching for new and exciting ways to engage with travelers. It’s a constant challenge. Just look at a traveler’s profile: always on-the-go; in need of easy access to important information and convenient insights; and likely seeking out details on entertainment and local attractions. With 186 venues across 57 countries, Hard Rock International makes it a primary concern to discover the best ways to engage with customers who visit any number of the company’s locations.
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Marketwired
SEP 04 2014
MarketWired

Exceda Partners With Usablenet to Overcome Mobile Site Performance Challenges

Exceda, leading provider of content delivery, web acceleration and security solutions, has partnered with mobile and multichannel technology provider Usablenet to deliver high-performance, scalable mobile solutions for enterprises. Leveraging Usablenet's best-in-class mobile solutions, Exceda enhances its ability to deliver rich, high-quality end user experiences to any device, anywhere in the world. These combined capabilities will provide Exceda & Usablenet customers with the ability to deepen and expand user interactions to grow revenue, build stronger customer relationships, and address the unique network challenges of mobile site and application delivery.
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CMO.com
SEP 03 2014
CMO.com

What's In Store For Beacon Marketing?

Beacons—those little devices that send signals to Bluetooth-enabled technology, such as smartphones, when a shopper is within its range—hold the potential to change the way brands from all industries connect with consumers.
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Website Magazine
SEP 03 2014
Website Magazine

Follow the Mobile Leader

The mobile channel is redefining digital initiatives. In fact, 80 percent of marketers using mobile believe their efforts on the channel do or will provide a return on investment, according to the 2014 State of Marketing report from ExactTarget, a Salesforce company.
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Website Magazine
AUG 27 2014
Website Magazine

Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s business originated from mobile devices in Q2 2014. This figure is right on target with the forecast that by 2016, mobile banking will grow 300 percent – stealing the spotlight of the banking industry, according to Mitek. 
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MediaPost
AUG 15 2014
MediaPost

The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility

At this point, no one can deny the game-changing effect of mobile on marketing efforts. With ever-increasing adoption of smartphones and tablets across all demographics, we’ve seen a sea change in the ways, and the frequency, with which consumers view and engage with brands. Today’s digital customer experience now encompasses interaction across devices at various points along the path to purchase, with consumers frequently starting their journey on one channel and completing it on another.
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AUG 13 2014
Swift SMS Gateway

Mobile devices playing bigger role in B2B sales

The use of mobile devices is growing. Many consumers and business procurement specialists are using smartphones and tablets as a key tool during the shopping season. It is not unusual to walk into a retailer and see a customer looking on their iPhone to compare prices or check product reviews.
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Klick
AUG 13 2014
Klick

B2B to overtake B2C traffic

B2B tends to lag B2C in product shopping and research trends, but it does follow. A report from Usablenet shows that B2B mobile usage for product research is increasing faster than B2C and should match B2C’s 22% “soon.” The B2B buyer looks very similar to the B2C buyer.
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