Current News

DemandGen Report logo
AUG 25 2015
DemandGen Report

How B2B Marketers Can Leverage Mobile

B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing strategies to drive website traffic and overall revenue.
Read Article

Website Magazine
AUG 24 2015
Website Magazine

Mobile's Impact on Business Purchases [Infographic]

As online shoppers become increasingly demanding of how they expect an e-commerce site to look and function, those expectations are carrying over into their business-buying lives as well. The B2B mobile market is rapidly growing. Usablenet, which works with brands to launch their mobile Web and multichannel presence, recently spotlighted B2B buyers' evolving preferences for mobile e-commerce, the growth of the market in general and more.
Read Article

Econsultancy
AUG 21 2015
Econsultancy

Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy. Apps have quickly become a source of information, utility and point of contact between users and brands. In fact, according to Flurry, a staggering 86% of all time spent on mobile devices is now happening within apps, with users converting at a 21% higher rate than in-store.
Read Article

Internet Retailing
AUG 12 2015
Internet Retailing

Office supply firm Euroffice goes mobile to cater to booming m-traffic

Office supply company The Euroffice Group has launched a high speed, full service mobile e-commerce solution for both its business and consumer customers. The site launches as more than ten per cent of the company’s site traffic now originates from mobile users and one quarter of its emails are opened on mobile devices.
Read Article

Website Magazine
AUG 05 2015
Website Magazine

Should Your Brand Get an App? [Infographic]

While the mobile Web presents unparalleled opportunities to capture the attention of local consumers ready to call or visit a store (50 percent of consumers visit a store within one day of their local search on their smartphone according to Google), it can be limited in terms of user experience.
Read Article

Marketing Tech Blog
JUL 24 2015
Marketing Tech Blog

Mobile Apps: Why To Build, What To Build, How to Promote It

We’ve seen businesses succeed with mobile apps and other businesses really struggle. Core to much of the success was the value or entertainment the mobile app brought the lead or customer. Core to much of the struggling apps were poor user experience, overly salesy, with very little value to the user. We’ve also observed incredible mobile apps that were developed but were never adopted due to weak promotional efforts.
Read Article

Multichannel Merchant
JUL 23 2015
Multichannel Merchant

How App Commerce Is Evolving

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a transactional app.  This infographic by Usablenet, takes a look at different mobile apps, consumer behaviors and the overall app evolution.
Read Article

Retail TouchPoints
JUL 21 2015
Retail Touch Points

A Guide To App Strategy Decision-Making

To successfully engage with tech-savvy shoppers, retailers need to implement a mobile commerce strategy. However, it can sometimes be challenging for retailers to determine where to invest their time, effort and money. Want to determine whether you should focus on the mobile web or build an app? Use this infographic, courtesy of Usablenet, as a guide.
Read Article

Econsultancy
MAY 21 2015
Econsultancy

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs. But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
Read Article

Internet Retailer
APR 20 2015
Internet Retailer

A new mobile app sparks online customer activity at electronics distributor ADI Global

ADI Global designed a mobile app to meet the needs of the contractors who often order parts from job sites but don’t have PCs at hand. ADI Global Distribution was determined to make it easier for its customers in the United States—including thousands of contractors that install its electrical products in businesses and homes—to quickly find and order products through smartphones.
Read Article

Retail TouchPoints
APR 20 2015
Retail TouchPoints

The State Of Mobile In 2015

By the end of 2015, there will be more than two billion smartphone users worldwide. To better connect and engage with these mobile-savvy shoppers, retailers need to invest in cutting-edge marketing and engagement tactics. Want to learn more about how rising mobile adoption will impact your business? This infographic, courtesy of Usablenet, outlines key trends and predictions.
Read Article

MAR 31 2015
Chain Store Age

Tech Guest Viewpoint: Poor Mobile Performance Can Mean Missing Out

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.
Read Article

Raconteur
MAR 12 2015
Raconteur

Ready for mobile? Here's what you may be doing wrong...

Is your website mobile-ready? A lot of companies are asking themselves this question
Read Article

baguete
JAN 28 2015
Baguete.com.br

Usablenet inicia operação no Brasil

A Usablenet, multinacional norte-americana especializada em soluções móveis e multicanal, inicia suas operações no Brasil através de uma parceria com a Cont@ainer Digital. Com o acordo, as empresas esperam impulsionar a marca no mercado brasileiro, assim como acontece nos Estados Unidos, no Reino Unido e nos demais países da Europa, onde a Usablenet já conta com clientes como Dell, FedEx e Ritz-Carlton.
Read Article

My Customer
DEC 30 2014
My Customer

The nuts and bolts of building a successful mobile site

How can brands build mobile sites that create long-lasting customer relationships? Mobile websites are the storefronts, handshake and hello of the modern world. They are the first impression a customer has of a business. If a site is drab, uninspiring or poorly designed, potential customers are going to have that view of your company.
Read Article