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B2B E-commerce World
OCT 30 2015
B2B E-commerce World

Making B2B mobile sites easier to shop

Web usability design firm Usablenet reviewed 14 B2B mobile sites; B&H Photo, Godiva and Grainger were tops. When it comes to making it easy for customers to buy via mobile devices, business-to-business companies are about where they were in 2006 in making their websites easy to shop, which is to say that most have mobile work to do.
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Website Magazine
OCT 23 2015
Website Magazine

Web Accessibility Rules for 2015

When it comes to Web design and development, many ‘Net professionals are focused on the user experience for those coming in from desktop and mobile devices, without lending too much time to how the experience will be for those living with some sort of limitation that makes achieving a goal online difficult.
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Website Magazine
OCT 15 2015
Website Magazine

Tools for Designing for Web Accessibility

Conversions, decency and regulations are but a few reasons why most digital enterprises need to do more when it comes to ensuring their websites and applications are usable by those with hearing, seeing or other physical impairments that make interacting with digital properties difficult.
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NewsDay
SEP 06 2015
NewsDay

PSEG Long Island mobile site allows customers to pay bills, manage account on smartphones

PSEG Long Island has upgraded its Web offerings to allow customers to conduct business from their mobile phones. The new system called mobile My Account lets customers log in, view and pay their bills, manage their account and report outages. Customers can still report outages and view current outage information via text messages.
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DemandGen Report logo
AUG 25 2015
DemandGen Report

How B2B Marketers Can Leverage Mobile

B2B e-commerce is expected to account for $780 billion in 2015 and $1.1 trillion in 2020. In addition, 94% of B2B buyers report conducting some degree of research online before making a business purchase. This infographic from Usablenet provides an overview of how mobile is being integrated into B2B marketing strategies to drive website traffic and overall revenue.
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Website Magazine
AUG 24 2015
Website Magazine

Mobile's Impact on Business Purchases [Infographic]

As online shoppers become increasingly demanding of how they expect an e-commerce site to look and function, those expectations are carrying over into their business-buying lives as well. The B2B mobile market is rapidly growing. Usablenet, which works with brands to launch their mobile Web and multichannel presence, recently spotlighted B2B buyers' evolving preferences for mobile e-commerce, the growth of the market in general and more.
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Econsultancy
AUG 21 2015
Econsultancy

Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy. Apps have quickly become a source of information, utility and point of contact between users and brands. In fact, according to Flurry, a staggering 86% of all time spent on mobile devices is now happening within apps, with users converting at a 21% higher rate than in-store.
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Internet Retailing
AUG 12 2015
Internet Retailing

Office supply firm Euroffice goes mobile to cater to booming m-traffic

Office supply company The Euroffice Group has launched a high speed, full service mobile e-commerce solution for both its business and consumer customers. The site launches as more than ten per cent of the company’s site traffic now originates from mobile users and one quarter of its emails are opened on mobile devices.
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Website Magazine
AUG 05 2015
Website Magazine

Should Your Brand Get an App? [Infographic]

While the mobile Web presents unparalleled opportunities to capture the attention of local consumers ready to call or visit a store (50 percent of consumers visit a store within one day of their local search on their smartphone according to Google), it can be limited in terms of user experience.
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Marketing Tech Blog
JUL 24 2015
Marketing Tech Blog

Mobile Apps: Why To Build, What To Build, How to Promote It

We’ve seen businesses succeed with mobile apps and other businesses really struggle. Core to much of the success was the value or entertainment the mobile app brought the lead or customer. Core to much of the struggling apps were poor user experience, overly salesy, with very little value to the user. We’ve also observed incredible mobile apps that were developed but were never adopted due to weak promotional efforts.
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Multichannel Merchant
JUL 23 2015
Multichannel Merchant

How App Commerce Is Evolving

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a transactional app.  This infographic by Usablenet, takes a look at different mobile apps, consumer behaviors and the overall app evolution.
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Retail TouchPoints
JUL 21 2015
Retail Touch Points

A Guide To App Strategy Decision-Making

To successfully engage with tech-savvy shoppers, retailers need to implement a mobile commerce strategy. However, it can sometimes be challenging for retailers to determine where to invest their time, effort and money. Want to determine whether you should focus on the mobile web or build an app? Use this infographic, courtesy of Usablenet, as a guide.
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Econsultancy
MAY 21 2015
Econsultancy

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs. But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
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Internet Retailer
APR 20 2015
Internet Retailer

A new mobile app sparks online customer activity at electronics distributor ADI Global

ADI Global designed a mobile app to meet the needs of the contractors who often order parts from job sites but don’t have PCs at hand. ADI Global Distribution was determined to make it easier for its customers in the United States—including thousands of contractors that install its electrical products in businesses and homes—to quickly find and order products through smartphones.
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Retail TouchPoints
APR 20 2015
Retail TouchPoints

The State Of Mobile In 2015

By the end of 2015, there will be more than two billion smartphone users worldwide. To better connect and engage with these mobile-savvy shoppers, retailers need to invest in cutting-edge marketing and engagement tactics. Want to learn more about how rising mobile adoption will impact your business? This infographic, courtesy of Usablenet, outlines key trends and predictions.
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