Current News

MediaPost
AUG 15 2014
MediaPost

The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility

At this point, no one can deny the game-changing effect of mobile on marketing efforts. With ever-increasing adoption of smartphones and tablets across all demographics, we’ve seen a sea change in the ways, and the frequency, with which consumers view and engage with brands. Today’s digital customer experience now encompasses interaction across devices at various points along the path to purchase, with consumers frequently starting their journey on one channel and completing it on another.
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AUG 13 2014
Swift SMS Gateway

Mobile devices playing bigger role in B2B sales

The use of mobile devices is growing. Many consumers and business procurement specialists are using smartphones and tablets as a key tool during the shopping season. It is not unusual to walk into a retailer and see a customer looking on their iPhone to compare prices or check product reviews.
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Klick
AUG 13 2014
Klick

B2B to overtake B2C traffic

B2B tends to lag B2C in product shopping and research trends, but it does follow. A report from Usablenet shows that B2B mobile usage for product research is increasing faster than B2C and should match B2C’s 22% “soon.” The B2B buyer looks very similar to the B2C buyer.
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B2B Marketing
AUG 12 2014
B2B Marketing

Mobile Commerce: The Future of B2B Selling

Mobile is so engrained in modern culture that few people today can live without it. Smartphones, tablets and other mobile devices have changed how consumers do business. Mobile apps make it easy to access information, shop online and connect with people around the world. Twenty-first century consumers expect their web experiences to be optimized for mobile use. Companies want the same thing for their business-to-business (B2B) transactions. A new infographic from Usablenet, a pioneer in mobile usability, unveils some interesting data about B2B commerce and the future of mobile.
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Chain Store Age
AUG 08 2014
Chain Store Age

The Use Case for Beacons in Personalized Customer Brand Interaction

When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together. By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.
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Demand Gen Report
AUG 06 2014
Demand Gen Report

Five Best Practices for B2B Mobile Commerce

While B2C brands have traditionally led the way when it comes to mobile, more than half of B2B customers are now using their smartphones to research and purchase products for their companies. This infographic from Usablenet offers five best practices to improving the mobile experience for B2B customers.
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Marketing Pilgrim
AUG 05 2014
Marketing Pilgrim

How are B2B customers using mobile? The answer is in this infographic

We know that people use their smartphones and tablets to research products, read reviews and compare prices. They also use them to get directions to a local store, access coupons and deals and even share those deals with others through social media. Well guess what – businesses are people, too.
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Multichannel Merchant
AUG 05 2014
Multichannel Merchant

Five Best Practices for B2B Mobile Commerce

Over half of B2B customers are using smartphone to research products to purchase for their companies,  it is imperative for B2B companies to invest in a mobile future in order to remain viable in the competitive digital environment.  This infographic by Usablenet explores how mobile is impacting B2B brands.
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Channel Marketer Report
AUG 05 2014
Channel Marketer Report

Five Best Practices For B2B Mobile Commerce [Infographic]

An increasing number of B2B executives are using their smartphones and tablets to read reviews (56%), access product information (55%), compare features (50%) and compare prices (48%). With 16% of B2B site traffic coming from mobile devices, organizations must make their content and online experiences optimized for these smaller-screened devices. This infographic, courtesy of Usablenet, reveals tips and tricks for creating a great mobile experience.
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Rhodel
AUG 05 2014
Rhodel

Study: Soon B2B mobile traffic will outstrip B2C

Reading reviews, comparing features and pricing are just a few of the things B2B customers are doing in the mobile space, and their adoption of mobile platforms is what will soon push B2B brands ahead of B2C’s for mobile traffic. That according to new data out from Usablenet which shows that while m:commerce accounts for less than 10% of B2B sales more than half are shifting transactions from offline to online or self-serve options.
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BizReport
AUG 04 2014
BizReport

Study: Soon B2B mobile traffic will outstrip B2C

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic.
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B2B Marketing
JUL 31 2014
B2B Marketing

NEWS: Mobile commerce the future of B2B selling

Mobile commerce appears to be the future of B2B selling for a whopping 78 per cent of companies, according to a new infographic by Usablenet. Currently about half of B2B vendors sell via mobile, while three in four plan to offer mobile commerce by the end of this year, with 42.8 per cent of organisations planning on increasing their spend on mobile marketing.
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Digital Marketing Magazine
JUL 30 2014
Digital Marketing Magazine

Five Best Practices For B2B Mobile Commerce

2014 will be a significant year for B2B mobile commerce with up to three-quarters of businesses in the sector set to have a mobile commerce offering by the end of the year, rising from around 50 percent that currently do so.
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CMO.com
JUL 28 2014
CMO.com

3 Ways For Brands To Achieve Outstanding Mobile Performance

One need not be a mobile expert to understand the profound effects that mobile devices are having on all areas of life. Given massive growth in mobile consumer behavior, it’s little wonder why brands expect mobile conversion rates  to approach those on desktop PCs, but the reality is they do not.
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Travolution
JUL 25 2014
Travolution

The mobile booking funnel is coming of age

A major shift is occurring among travel marketers as brands are moving beyond asking “how can we increase the rate at which mobile users book a reservation” to also consider “how can we use mobile to create a more compelling experience for our customers?”
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