National discount retailer Dollar Tree recently launched an optimized mobile commerce site to enable shoppers to make purchases via their smartphones. Powered by Usablenet, the new Dollar Tree mobile site offers users the ability to browse and purchase from Dollar Tree’s inventory with the option to pick the order up from the nearest store or have the items delivered to their home. The e-Commerce site utilizes HTML5 features such as expandable and collapsible menus that improve site navigation while maximizing the smartphone’s small screen design.
“Dollar Tree understands the importance of extending its brand to mobile and creating another way for consumers to engage with them on the go,” said Nick Taylor, CEO, Usablenet. “As more and more shoppers are using smartphones as a tool to research, browse, and purchase products on their own terms, Dollar Tree has partnered with Usablenet to offer consumers a seamless mobile shopping experience that takes advantage of the smartphone's small screen design and unique capabilities. The new mobile site is intended to provide the substantial traffic visiting Dollar Tree from mobile devices an optimized experience.”