In a busy and complex world, where everyone and everything is connected by technology, experiences matter more than ever. Usability directly impacts the quality of an experience, while great experiences create the loyalty and trust that enable brands to grow and companies to thrive. Usablenet’s mission is to be a strategic partner to clients by creating and delivering great experiences across all channels.
| 2 NOVEMBER 2011 |
Social Commerce Today Social Commerce Platform Overview: Usablenet – Social, Mobile and More Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Target, Delta, Nestle, Marriott and Nissan. Overall, the company claims more than 300 clients in its roster. The company provides far more than social commerce technology. It ensures that clients’ websites are usable (hence the name) and functional on all mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms — with minimal impact to the client’s IT resources. Usablenet was recently named one of the top 10 most innovative companies in mobile by Fast Company and ranked as the top Mobile Commerce Vendor by ABI Research. Usablenet Platform UVP Usablenet claims the platform distinguishes itself in three key areas: Scale, Strength, and Innovation. Scale – According to the company, the platform is designed to scale in every direction, from its own infrastructure capacity to support for the full range of functionality on its client’s websites, to support for any and every device their customers may be using. Strength – The Usablenet platform supports the largest, most intricate multi-channel sites in the world including: FedEx Mobile, American Airlines Mobile, Expedia Mobile, Hilton Mobile and Macy’s Mobile. Innovation – The mobile phone is no longer all that is mobile. The consumer is mobile. The Usablenet platform is crafted to support its client’s objectives of supporting core constituents — customers, employees, sales forces, shareholders, prospective customers — wherever they are. Usablenet Platform Usablenet’s platform supports all forms of output including:
Facebook Commerce Usablenet currently powers the Facebook commerce (f-commerce) pages of ASOS (the first European fully integrated Facebook store), Aeropostale and JC Penney. These Facebook shopping pages offer full ecommerce capabilities, product browse and search features, the ability to easily like and share items with friends in a customer’s network, product reviews, as well as social discovery by viewing items in the news feed and seeing product pages all within the retailers’ Facebook page. The company’s integrated Facebook application combines shopping and social media and extends full e-commerce functionality to the brand’s Facebook community. For example, during their earnings call on April 13, 2011, ASOS noted that UK sales grew 24 per cent to £44.8m for the quarter to March 31, in spite of difficult economic conditions facing consumers and me Product Screenshots  ASOS Facebook home page  ASOS Facebook product detail page  ASOS Facebook Share page  JC Penney Facebook splash page  Aeropostale Facebook page  Shop NBC mobile application  Usablenet HTML5 Gallery example  Usablenet HTML5 GPS example Company Information Usablenet was founded in 2000 to improve website usability and accessibility across disparate platforms. Based in New York, Italy, and the UK, Usablenet is a global leader in extending companies’ online brands to their customers, wherever they are: on mobile, on Facebook, at an in-store kiosk, on a tablet, and more. For more information or to contact the company, go to http://www.usablenet.com. You may also call the following numbers: New York office: +1.212.965.5388 Marks & Spencer Video Last, here is a video from Marks & Spencer, a UK department store similar to Macy’s, talking about its mobile commerce site powered by Usablenet. |
