Usablenet combines fashion with technology to create a unique mobile experience surrounding New York Fashion Week.

Designers. Models. Celebrities. Editors. Bloggers. Photographers. Every top fashion insider at one event: #nyfw. All that’s missing is you. 

Until now. 

Usablenet brings ‘u’ to Mercedes Benz Fashion Week with u@fashionweek, a curated, uniquely mobile experience that gives you access to what insiders are posting and wearing, all in one place: your smart phone.

How? A pioneer in mobile experience, Usablenet’s platform stylishly creates a one-stop access point for Fashion Week featuring celebrity lookbooks and social media updates. 

Through u@fashionweek’s Social Tuner, a mash-up of twitterfeeds, Facebook updates, YouTube uploads and Pinterest boards, you’ll be able to tap into the excitement of fashion week all in one place. Check in with u@fashionweek’s edited list of fashion insiders (models, bloggers, fashion media and stylesetters) for runway updates, front row gossip, celebrity news and a look at next season’s trends. Accessing multiple social media channels at once means you’ll stay current on the week’s fashion-forward conversations (like what Lady Gaga wore, and said…Who closed Calvin’s show) and events. 

Love to style stalk? U@fashionweek’s Celebrity Lookbooks does just that. Browse your favorite celebrities’ looks (Alexa Chung, anyone?) and click through the shoppable pages to the item or one of similar style.

Ready for your u@fashionweek experience? Head to www.usatfashionweek.com on your mobile device or scan the QR Code below; tweet us and ‘gram us at @uatfashionweek.